advertising tag
25 result(s) displayed for advertising (51 - 75 of 136):
Smart SMS the Future of Advertising?
It is no secret that technology is moving the world from being relaxed to real-time and companies more than ever need to be able to turn on a dime to be competitive. But while industries have increased their speed, offline...
Google Instant a Hit, But Not Why You Think
There has been much back and forth over the release of Google Instant, a new service which shows search results based on what you type and before you are finished. Common wisdom tells us this improvement will allow Google to...
Apps, Blogs Boom
A few news items caught my eye this morning thanks to a newsletter from Business Insider: Apps downloaded in iTunes will exceed music sold through iTunes by year end, according to one estimate.Gawker Media is now bigger online than all...
Google and Yelp Seem to Settle on Places
I've opined that Google is far more feared than Microsoft ever was as it can use your own content to compete with you and there is little if anything you can do about it. As an example I mentioned Yelp...
Changing The Rules (Again) to Save Newspapers
Many people are very fed up with the idea of changing the rules to save favored institutions - TARP, the bailing out of AIG, Citibank, GM, Chrysler and underwater homeowners at the expense of the companies and people who played...
Magazine Ads Significantly Influence the Wealthy to Purchase
A TMCnet team member sent me an article from Forbes which is titled Ultra Rich Spending Less And Chasing Quality and gives fascinating insight on what makes these people tick and moreover how they spend and how to influence them....
Social Media is Mainstream Media
Here is my Publisher's Outlook which will appear in the March 2010 issue of Customer Interaction Solutions Magazine. I hope you find it useful Last month I spent some time discussing how social networking will impact your company on search...
Apple Antitrust Issues
Apple has a very closed ecosystem and at least some think the company may be headed down the road of antitrust litigation if it isn't careful. This article asserts the problem Apple could get into is an area where Google...
Google's Super Bowl Ad Splash
Google surprised many with an ad on the Super Bowl and I have to say this is one of the best ads I have seen in a while and hats off to the company for doing such a great job....
Tech, Telecom: The Energy is Back
Communications, wireless, consumer electronics, cloud computing, virtualization -- in a turbulent market, it is good to be in technology. Monster.com was one of the companies I considered to have a natural monopoly in the US job search market a decade...
iPad's Lack of Flash and Openness a Blow to Publishers
Last year I called lack of Flash support on the iPhone the real Apple Tax. This is still the case and since this post, TMC had to spend significant development resources to create an iPhone specific site which converts our...
TMC Launches Business Video Site
During the dotcom boom I launched a company called Infofill whose goal it was to help companies who needed content for their Web sites. As I envisioned it, every company needed to become a media company and as such needed...
Google Scaring Apple to Death?
If you don't think the Google business model of giving away as much as possible and subsidizing it through ad revenue is striking fear in the hearts of the tech world, you would be wrong. Even Steve Jobs seems afraid;...
Microsoft Doomed?
Bill Gurley writes correctly that Google is positioned to take over the world. I am certainly paraphrasing and adding some personal bias - he describes in detail how the company invested great sums of money to assemble a superior turn-by-turn...
TMC Adds Important New Business Development Position
I wanted to alert my readers to some exciting news happening at TMC. As you likely know TMC is among a handful of media companies growing at a time when the media landscape is in dramatic decline. As you might...
Can Droid Touch the iPhone or is Resistance Futile?
In February of 2007 I asked candidly if the fact that Verizon chose not to carry the iPhone will be remembered as a telecom blunder and more importantly I predicted in a year's time that we would look back at...
Partnering for SEO Success
In the last two weeks I drove (well I was in the car anyway) for more than 1,500 miles meeting with tech companies in Montreal, Ontario, Massachusetts, Rochester, NY, Los Angeles and San Diego. The last stop on my latest...
Rich Tehrani Hosts SEO Webinar
In just over a week I will be hosting a webinar on search engine optimization (SEO) as it specifically relates to click ad fatigue. Many companies are spending more on pay-per-click ads than they would like and have no idea...
Skype Experiments with Ads, Finally
Over a year ago I asked, why isn't Skype showing eBay ads? After hearing eBay thought there was no synergy between ecommerce and communications I was too flustered to talk. I am still horrified that eBay doesn't realize the potential...
BT Delays Ad Targeting
Back in December of last year, Peter Radizeski reported on privacy issues, lawsuits and executive departures from companies in the advertising targeting business. Two companies cited were NebuAd and Phorm. Phorm made headlines again today when BT announced it was...
Following Apple and Keeping it Simple
My friends, we are in the midst of a tech follow the leader game the likes of which we have never ever seen. First Apple comes out with a mobile phone with a large touch screen and everyone; I mean...
Don't Cut Customer Outreach in a Recession
It is fascinating to hear industry execs speak of how most of their customers are cutting back on their spending so in response they reduce their spending on new customer acquisition by cutting PR, marketing and sales budgets. Of course...
What Newspapers Need to do
Tom Wheeler has some salient points on how newspapers need to reinvent themselves using wireless technology. While the article doesn't focus on revenue generation it is worth mentioning the challenge for newspapers is subscribers really don't want to pay for...
Avoiding Google AdWords Mistakes
I would like to start this self-promotional blog entry with a thank you. You see the last time I told you about a TMCnet webinar, you came out in force. You may recall it was a Zenprise/Blackberry webinar on...
How Google Can Win The TV Wars
Last night I saw Seal in concert at Radio City Music Hall in New York City and as I watched and heard some songs which I didn't like, I pictured myself clicking the thumbs down button on Pandora - the...
