Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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branding tag

Drill down on branding search:

9 result(s) displayed for branding (1 - 9 of 9):

IBM Investment Shows Marketing IS Eating Sales

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO of Altocloud. The concept is that marketing departments are gaining more power within organizations at the expense of sales departments....

How Apple Lost Control of its Branding

The one thing Apple does better than any other tech company is name products and technologies in an easy-to-understand manner. iPhone, iTunes, iPod, you get the idea. Sure there are some exceptions like adding an "S" after some of the...

Women's Rights: The Next Frontier of Product Marketing

History shows us commoditized markets can be fertile ground for differentiation and pricing power if a product or company is innovative, branded properly and/or connects emotionally with purchasers. In the tech space we think of Apple and Bose, while in...

How Poor Branding and Positioning Have Led to Tech and Auto Failure

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple MistepsWhy do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from...

Online Community and SEO Interview

I was just interviewed on a podcast by Peter Radizeski who in addition to being a TMC blogger is an expert on the telecom channel and a sought out social media and marketing consultant. On the online community building and...

Microsoft to Open Stores, Needs to do More

Microsoft will be opening stores soon to showcase its products and it is still unknown if these locations will simply show products or sell them as well. While some think this is a bad idea I think it can be...

When Acquiring, Look to Cisco, not Oracle

I am so fed up with the synergies CEO think they have when they acquire. In many cases CEOs and other powerful executives are on ego trips and buy companies and immediately change the acquired company's name to their...

You *Really* Get What You Pay For

I have to kick myself because I did it again. Sometimes I think I will never learn. Nobody wants to pay more than they should so when I somehow pulled a muscle in my neck while sleeping, I found myself...

Borat on Branding and Positioning

We often get to see very smart engineers launch companies which design great products and services only to see these companies languish or fail. You see, engineers are terrible marketers. As a matter of disclosure I too am an engineer...
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