3 result(s) displayed for branding (1 - 3 of 3):

When Acquiring, Look to Cisco, not Oracle

I am so fed up with the synergies CEO think they have when they acquire. In many cases CEOs and other powerful executives are on ego trips and buy companies and immediately change the acquired company's name to their...

Posted on February 28, 2008 6:33 PM

You *Really* Get What You Pay For

I have to kick myself because I did it again. Sometimes I think I will never learn. Nobody wants to pay more than they should so when I somehow pulled a muscle in my neck while sleeping, I found myself...

Posted on February 15, 2008 10:02 AM

Borat on Branding and Positioning

We often get to see very smart engineers launch companies which design great products and services only to see these companies languish or fail. You see, engineers are terrible marketers. As a matter of disclosure I too am an engineer...

Posted on December 9, 2006 3:46 PM