4 result(s) displayed for comscore (1 - 4 of 4):

Google's Traffic Numbers Inaccurate?

Over the years, TMC has tried many third party measurement sites and without a doubt, Google Analytics under reports traffic numbers as compared to other independent measurement services by an order of magnitude in many cases. Why is anyone's guess...

Posted on August 15, 2008 8:07 AM

Why ComScore owes Google $15 Billion

Google's stock got slammed recently due to numbers from ComScore. Here is a post on why ComScore should be writing Google a huge check and another showing how ComScore's original numbers didn't tell the whole story. It is interesting to...

Posted on March 1, 2008 8:27 AM

Online Advertising: a Problem of Plenty

I ran across this article from BtoBOnline which talks about how much data online advertising generates and discuses some ways of dealing with and tracking the data. Although the article is not terribly detailed, it does mention Quantcast, a company...

Posted on November 30, 2007 4:23 PM

Measuring Web Traffic

BusinessWeek has a good article discussing web metrics and it seems based on this article that all methods for measuring web traffic are flawed in some way. The article mentions some of the current ways to measure web traffic are...

Posted on October 18, 2006 10:23 AM