hitwise tag

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2 result(s) displayed for hitwise (1 - 2 of 2):

Online Advertising: a Problem of Plenty

I ran across this article from BtoBOnline which talks about how much data online advertising generates and discuses some ways of dealing with and tracking the data. Although the article is not terribly detailed, it does mention Quantcast, a company...

Posted on November 30, 2007 4:23 PM

Measuring Web Traffic

BusinessWeek has a good article discussing web metrics and it seems based on this article that all methods for measuring web traffic are flawed in some way. The article mentions some of the current ways to measure web traffic are...

Posted on October 18, 2006 10:23 AM

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