Recently consumer products manufacturer P&G – one of the largest advertising spenders at over $9B announced it will cut its marketing headcount in-part because advertising on Facebook and Google is more efficient. The maker of Gillette and Pantene products is...
Recently I had a chance to have an in-depth conversation with Avaya about the trends they see for 2012 in the communications space. In particular I spoke with George Humphrey a Director and Line of Business Owner at Avaya and...
I am headed to NY as I post. Check back for updates throughout the day.Heading to the keynote there was a DJ in the atrium of the Jacob Javits Center playing techno music wearing a shirt that said I Cloud...
Tomorrow I head to New York to the Salesforce.com Cloudforce conference where according to the company we will hear how companies such as Facebook, NBC Universal, Burberry and Disney are reinventing themselves as social enterprises with social, mobile and cloud....
What happens when you merge socialCRM, location based marketing, mobile marketing, loyalty rewards and targeted social marketing? The answer is Rockit – a new company whose goal is to prove to the world that managing customers in the...
Marketing has never been so complicated and social media has only taken something which was difficult and added levels of complexity. Recently at ITEXPO in Austin, Texas, TMC hosted its first CMO Summit and the consensus at the event was...
Before all ITEXPO events I do a final proofread of the show directory and this one may be the biggest ever at 132 pages with tabs (just doing our part to support the economy). We will post a PDF version...
While typical negative socialCRM experiences are sent via Twitter and Facebook, occasionally companies get their reputation tarnished via Youtube. This is the case in one of the most elaborate pranks ever where a container was dropped in front of...
While typical negative socialCRM experiences are sent via Twitter and Facebook, occasionally companies get their reputation tarnished via Youtube. This is the case in one of the most elaborate pranks ever where a container was dropped in front of...
Look, I don’t know if Facebook is worth $50 billion but I can tell you with its massive momentum acceleration in users and page views, advertising revenue will continue to grow at a geometric rate. The company has about two...
While the week before Christmas and New Year’s is typically slow with regards to news, the huge blizzard which hit the northeast really started things off with a bang. A foot-and-a-half of snow hit the area around TMC headquarters in...
Facebook Just Overtook Yahoo in unique visitors and you Still Have no SocialCRM Strategy? Facebook just overtook Yahoo by a comfortable amount to become the third largest website in the world according to comScore. The world’s leading social networking...
Will robots talking to robots be the future of social networking? In the last few months one of the conversations about socialCRM which has stuck in my mind was when someone told me that once they find their company...
It was only a matter of time – social networking has permeated so many aspects of our lives that almost one-in-five divorces cite Facebook as part of the reason for the split! Moreover, in some countries a single text message...
There are a few things I wish for regarding earnings in the tech space. I wish I had time to give my thoughts on every announcement I wish they were all as good as what Interactive Intelligence just accomplished In...
SocialCRM Expo West 2010 has a standing room only crowd and it exciting launch with lots of great information. Here are some photos of keynoter Joe Staples, CMO Interactive Intelligence ...
I swear I didn't require Jon to speed-talk but in about a minute you get an idea of what Nimble is all about in the words of the founder, Jon Ferrara. Jon, as you may recall founded Goldmine as an...
Hi all, my marketing team was good enough to provide me with this comprehensive overview of ITEXPO and all the related events and content at the show which takes place Oct 4-6, 2010 - yes, next week. I hope this...
For some reason when I hear Sergey Brin wants Google to be the third half of my brain I feel a bit freaked out. Partially because they already know what everyone wants, desires - how often we search for our...
Human beings are extremely social creatures and the term social networking which we often tie to the electronic world of blogs, Facebook and Twitter is really just an extension of what humans did before the age of computers and interconnected...
When it comes to CRM, Jon Ferrara may be one of the most important people you don't know. If we go back a bit to the mid-eighties the call center/CRM market was dominated by a company called Brock Control Systems....