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Behavioral Targeting

Imagine a world where advertisers would be able to predict your detailed behavior online. They would know when you are about to buy a song, a car, a present for your spouse – they would know virtually everything you are...

Posted on April 15, 2007 3:18 PM

Google/DoubleClick Merger: Expert Opinion

Recently I wrote about the merger between Google and DoubleClick and subsequently I decided to get an outside perspective on this acquisition from Tim Vanderhook, CEO and founder of Specific Media a company specializing in behavioral targeting of advertising in...

Posted on April 14, 2007 5:25 PM

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