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LicensingLive 2018 Live Blog #LLUS2018

November 13, 2018







For reference - check out the last LicensingLive Live Blog we wrote in 2016.

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It's 9:30 am PST Nov 13th in San Jose and we are about to get started! Check out some tweets we posted last night.


At @LicensingLive in #SanJose, @mktharakan explains the tremendous progress the company has made in #DynamicEntitlements allowing for flexible #SKUs across premise and cloud
#LLUS2018 #SaaS #cloud #DX #IoT #UI #UX #NFV #Licensing #virtualization @Gemalto @marcyclapp pic.twitter.com/rPagBSn63J

— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018

At @LicensingLive in #SanJose, Alan Deter says tomorrow, we will witness many case studies of success from companies transforming their software solutions for the future
#LLUS2018#SaaS#cloud#DX#IoT#UI#UX#NFV#Licensing#virtualization@Gemalto@marcyclapppic.twitter.com/xOHDs8iCOT

— Rich Tehrani @LicensingLive, Nov 12-13 #SanJose (@rtehrani) November 13, 2018





And we are off and running! Jamshed Kahn, VP of Marketing at Gemalto takes the stage!




"We help companies get more value of your software, regardless of the platform where you offer that software."

Jamshed sets the table on everything we will see today. 




Shlomo Weiss SVP Software Monetization at Gemalto takes the stage.

He began with a poll - 1/4 of the companies are selling software only - 10% sell hardware and 75% sell both.



Many companies know they want to get into new markets but the question is - what is the business value a company is offering.























Mindmatrix Keeps Innovating in Partner and Direct Sales Enablement

November 7, 2018

We are living through one of the longest-running periods of free-flowing funding to many industries such as tech. Moreover, many of the newest companies launching in communications, cybersecurity, AI and other similar spaces are selling their solutions via an indirect channel to businesses.

The classic chicken-and-egg problem for startups is getting the channel interested enough to sell their solutions. The channel has enough to sell already and doesn't want to divert resources to something which may not prove an effective ROI.

This is where automation comes in. Mindmatrix, one of the leaders in the partner and direct enablement space was a common topic of conversation at this year's ITEXPO in Fort Lauderdale, Fl.



To learn more, we spoke in an exclusive interview with Harbinder Khera (pictured, left), CEO & Founder who explained the company can enable dealers, distributors and franchisees.

There is a partner portal which handles recruiting, training, onboarding, deal registration, MDF, incentive management, asset cobranding and asset distribution.









Samsung Developer SDC18 Foldable Phone Event is Here!

November 7, 2018

CloudHealth Technologies and the Future of Cloud Services Management

November 5, 2018

Cloud migration poses a number of complex issues which are quickly outpacing the ability of most organizations to manage it effectively. Many have migrated into new environments rapidly but are now facing the challenges and complexities of managing fast-growing applications and infrastructure in the public cloud.



Challenges such as governance, security, talent management, cost and vendor lock-in are some of the biggest roadblocks on the path to comprehensive cloud management. Plus, with the fast-and-furious pace of workloads, cloud adoption can quickly go from a dream IT initiative into a nightmare of out-of-control costs, a lack of adherence to internal policies and controls, reliability challenges, and, in the worst cases, data breaches and regulatory fines.

One trailblazer in this space is Joe Kinsella, CTO and Founder of CloudHealth Technologies and we recently had an exclusive interview with him during the acquisition of his firm by VMWare.

Cloudonix Boosts its CPaaS Solution

November 5, 2018

CPaaS is an exciting space and Cloudonix is one of the growing players in the area, making it easier for developers to go-to-market and provide solutions for customers. As an interesting differentiator, the company espouses their support for smart devices, applications and web pages.

I recently met with Eric Klein at Astricon in Orlando, as a follow-up meeting we had earlier this year to the one at ITEXPO in Fort Lauderdale, Florida.

Some of the latest news from the company is a new ISO 27001 certification which aids in winning business from larger companies. 

In addition, Eric explained, many companies are happy about working with Cloudonix as they allow CPaaS functionality without per-minute, per-line, per-endpoint, per DID or transaction fees.

Customers buy blocks of 100 concurrent calls and add blocks as they grow.


Cloudonix supports almost 22,000 different smartphones and tablets. 












Cockroach Labs Launches Managed CockroachDB: The Geo-Distributed Database as a Service

October 31, 2018



Typically you don't name your company after insects which make people call an exterminator but Cockroach Labs is a great name for a database which is designed to be up 24x7. Put it this way - what other name would be able to allow customers to infer the product can rapidly replicate and survive disasters?



To learn more about this up and coming database, we had an exclusive interview with Nate Stewart, VP of Product and Jessica Edwards, Director of Marketing and Community.


Nate said, "We have figured out how to take an SQL database and scale it horizontally." He continued, "People thought it was too hard to do this which explains the rise of NoSQL."

The company bills itself as a resilient SQL database for global business. Obviously, business continuity is a core feature as the solution not only minimizes planned and unplanned downtime... It eliminates all downtime.














Dispersive Networks Hopes to Be the Future of Secure Networking

October 30, 2018

The December 2015 Ukraine power grid cyberattack was the first successful attack on a power grid and this event gave rise to Dispersive Networks.

According to Wikipedia, the attack was complex consisting of the following steps:



  • Prior compromise of corporate networks using spear-phishing emails with BlackEnergy malware;
  • Seizing SCADA under control, remotely switching substations off;
  • disabling/destroying IT infrastructure components (uninterruptible power suppliesmodems, RTUs, commutators);
  • Destruction of files stored on servers and workstations with the KillDisk malware;
  • Denial-of-Service attack on call-center to deny consumers up-to-date information on the blackout.

In total, up to 73 MWh of electricity was not supplied (or 0.015% of daily electricity consumption in the Ukraine).

Cyber attacks on the energy distribution companies took place during an ongoing Russian-Ukrainian war and is attributed to a Russian advanced persistent threat group known as "Sandworm".

If there is any good news that emerged as a result, it was people trying to find ways to prevent such attacks in the future. 



In an exclusive interview with Ed Wood, CEO at Dispersive Networks we learned how his company took the knowledge of this attack and used it as the basis of their technology which uses tech principles from telecom like spread-spectrum to take networking to the next level.





IBM Buys Red Hat - What Took so Long?

October 28, 2018

The late nineties are when IBM decided to make a big bet on Linux and open-source. It was a smart bet. They saw where the market was going and hopped on early.

In 1999, in fact, one year before the dotcom crash that the company announced it was jumping in.

It was a fairly big deal. IBM was known for proprietary operating systems and hardware and pretty much everything else.



MicroCorp Continues to Grow in SD-WAN, UC, Cloud and MPLS

October 26, 2018

As global enterprises are embracing SD-WAN and the move to the cloud, we decided to reach out for an exclusive interview with Trish Kapos – VP Marketing & Strategic Relationships at Microcorp.

This 32-year-old company is getting into large enterprise deals – the channel's largest SD-WAN deal as far as anyone knows, and even a  Fortune 5 account in their portfolio. The award-winning organization has over 80 providers, from AT&T to Zayo.

As a premier value-added distributor of telecom and cloud solutions, they have simplified the purchase and management of telecommunications services for business customers. Today, the MicroCorp People-Powered Network is a powerful combination of back-office systems, people and support offerings in the industry.

MicroCorp prides itself on being your whole back office or an extension of your current team, allowing customers to focus on growing their business profitably. In addition, their collaborative back office portal, Nautilus helps position them as a trusted, skilled partner for a national network of agents, MSPs and VARs.





Trish explained their growth areas are SD-WAN, UC, cloud and even MPLS is growing.

In terms of differentiation, the company prides itself on providing flawless commissions the first time to minimize or eliminate the need to recover them later.

Trish said, "MicroCorp is making huge investments in the area of automated tools as we continually see that self-service tools are what drive partner engagement."



She continued, "We are focused on the ecosystem and assist our partners in building a network of experts around them, along with programs that protect their customers and commissions as they open their customer doors to these experts."

Finally, MicroCorp’s Cloud Elements division is quickly filling the funnel with cloud opportunities.












Yamaha Brings Audio Expertise to UC

October 17, 2018

"People don't always understand the value of audio in meetings," said Randall Lee, Director Strategic Channel Marketing at Yamaha Corporation when speaking about the company's UC solutions.

This reminds us... We were once an amateur audiophile ourselves. In the days when we had to drag a diamond over a spinning plastic disc to produce quality tunes. And even back then, we knew about the Yamaha legacy.

They have actually been in the U.S.



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