In order to get into Chinese markets companies have to partner with a Chinese firm which in effect means partnering with the Chinese government. In many cases this means signing over your technology as well. But companies look at the Chinese market with over a billion consumers with rising incomes and say the risk is worth it as the market is so vast.
The challenge is many companies have seen Chinese sales far smaller than their expectations. This is in part because it isn’t easy to market in the country and also because the Chinese have had trade rules in place favoring local suppliers.
Thankfully, China repealed its technology trade rule favoring local companies meaning there should be more opportunity for outside companies selling into the country.