Email Volume as Bankruptcy Indicator

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Email Volume as Bankruptcy Indicator

I have been noticing that in the past few years a number of companies have gone out with a bang meaning just before they close their doors they bombard their lists with email. Normally increasing electronic mail frequency is a smart and low-cost way to ensure you ramp up your marketing messaging. So what's the problem? Spam lists... As a company ramps up it's unsolicited email volume the recipients add the sender to their spam list. At a certain point you end up on global spam lists and it is then game over for your company. If you keep a watchful eye on your inbox and spam filter you may just be able to spot the next company in Chapter 11.

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