I have been noticing that in the past few years a number of companies have gone out with a bang meaning just before they close their doors they bombard their lists with email.
Normally increasing electronic mail frequency is a smart and low-cost way to ensure you ramp up your marketing messaging.
So what's the problem? Spam lists... As a company ramps up it's unsolicited email volume the recipients add the sender to their spam list. At a certain point you end up on global spam lists and it is then game over for your company.
If you keep a watchful eye on your inbox and spam filter you may just be able to spot the next company in Chapter 11.
Email Volume as Bankruptcy Indicator
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Related Entries
- Sendio AntiSpam Box: Good, Bad - Ugly
- Openwave Turns Service Providers into Internet Companies
- Messaging Predictions
- Can Droid Touch the iPhone or is Resistance Futile?
- Broadsoft: The 800-Pound Call Center Gorilla
- Rhomobile Allows Cross-Platform Mobile App Development via Web
- MegaPath Focuses on MPLS and Security
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Very interesting. I'm keenly interested in events like these that predict corporate events - layoffs, mergers, missed product ships. Can you offer any specific examples or details?
AB