Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Technology

Pretexting Defense

December 26, 2006

Spirent Shake up

December 24, 2006

Registry Mechanic

December 21, 2006

I have had an IBM laptop at home for a few years and its performance has deteriorated over the years. I haven’t installed much new software save antivirus, adware and spyware tools. Other than that I have upgraded the OS and kept up to date with patches, etc. Anyway the performance makes the computer virtually unusable and I have spent hours, defragging and doing everything else I can think of.

MySpace in Print

December 20, 2006

Happy Holidays and Thanks!

December 15, 2006

I would like to take a moment and thank all my readers and wish you all a great holiday season and a Happy New Year. In addition I want to specifically thank you all for visiting TMCnet so frequently as we have once again hit one million unique visitors in the month on November according to WebTrends. This is the second time this year we have done so. (Apparently our October numbers are still being run -- long story. We may have hit this number in that month as well.)   Thank you for making TMCnet the largest community of communications and technology decision makers in the world.   A few things you should know about TMCnet going forward are the site will soon have a more streamlined look that is easier on the eyes.

Jon Shaprio: Larger Than Life

December 15, 2006

One comment I made in article a few months back has turned into a fun conversation in the industry. I called Jon Shapiro “Larger than Life.” Apparently this led to much ribbing of Jon and someone even designed a photo of Jon as larger than life. I have yet to see it but I promise to publish it if I get a hold of it.   So who is Jon? If you aren’t aware, he is the founder of Alliance Systems and throughout the explosion of PC-based telephony systems his company has been a dominant supplier of boards and industrial computer systems.

Saving Money on IP Communications Education

December 14, 2006

If you haven’t been watching, the early-bird deadline for conferences at Internet Telephony Conference & Expo (register) is approaching --tomorrow actually -- and we are talking about a savings of up to $1,000. The show is in 40 days so be sure to make your travel arrangements now as hotel prices will skyrocket soon. For many people there company foots the bill so this isn’t important. To us however, we would rather have you save some of that hard earned cash and spend it with one of the exhibitors at the show.

Google Bank

December 14, 2006

Is Google thinking of getting into the banking business? Well according to this Motley Fool article the company has done something novel with its stock options program allowing options granted after the IPO to be traded on the open market once they vest. This protects employees from a stock price meltdown and should in theory lead to happier workers. The program is not for Google executives by the way so we can’t assume this is a way for the top brass to sell stock early on bad news.

Borat on Branding and Positioning

December 9, 2006

We often get to see very smart engineers launch companies which design great products and services only to see these companies languish or fail. You see, engineers are terrible marketers. As a matter of disclosure I too am an engineer and some ways this perhaps uniquely qualifies me as a critic of my colleagues.   The problem is companies led by technical people generally look for immediate and infinitely measurable ROI when they spend marketing dollars so when it comes to positioning, branding and thought leadership they just don't understand how to gauge ROI. So instead they focus entire marketing budgets on events, pay per click and lead generation with no thought to what the leads they capture think of their company.

Alcatel-Lucent

December 9, 2006

I like the new Alcatel-Lucent logo. It makes me think of a cross between an airline and an ecommerce company. I do really like the way the A and L come together as one. On a separate note the new company's credit rating was reduced to junk by Fitch ratings.
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