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Mu Dynamics and Testing 2.0

July 30, 2009

Is testing communications evolving before our eyes? By the way have you noticed everywhere you turn there is a 2.0 being added to all things? I say in many cases this is with good reason as the world is changing in - dare I say Internet time 2.0?  Last week while in Sunnyvale, CA in the offices of Mu Dynamics I sat down with Dave Kresse, CEO and Ajit Sancheti, Founder to discuss how the testing market has evolved.

The company focuses on testing of IPTV, VoIP and IMS networks primarily focused on network operators, equipment providers and the government.

Carrier CAPEX Crushed, OPEX Next

July 30, 2009

In a recent conversation with Greg Gum CMO of Anda Networks in his offices in northern California we got to speaking about the state of Carrier Ethernet and the future of the market. Gum explained the market for this technology is growing now despite a hiccup he saw in the first half of this year. He further explained the research he has seen shows 70% of the cost of carrier service revenues is in OPEX budgets and he further went to explain this amount is about $77 billion dollars per year.

His goal and that of his company is to help service providers shave this number down.

Microsoft, Yahoo, Apple and Google News Make Historic Week

July 29, 2009

This week marks a huge change in the world of technology and the events which have taken place will forever change the landscape of the market as we know it. News of Microsoft and Yahoo! finally finding a way to work with one another means search has become a two-horse race. In addition there is the potential for Microsoft and Yahoo to better monetize their assets as their combined share of the search market is now attractive enough to convince advertisers to give them a try. Moreover as this network has less advertisers driving up bid prices, there is high likelihood that advertising ROI will be higher with Microsoft/Bing/Yahoo than Google.

Selling to the Government: GSA Explained

July 29, 2009

 

There is a once in a lifetime opportunity ahead of us as the government prepares to spend unprecedented amounts of money for a variety of initiatives. The reality is that a small percentage of companies are doing most of the selling and the government is looking for more companies to do business with in order to increase diversity and share the wealth.

Are you getting a piece of this pie? Are you knowledgeable enough about government purchases so you can benefit from this market?

TMC is Hiring

July 17, 2009

While the media business in general has been like so many other industries such as financial and real estate - meaning lots of doom and gloom, I am happy to report TMC is hiring to fill new positions and looking for new people as well. We just hired three new professionals in our sales group and expect to add more people this year.

You may recall I mentioned we were looking last month.

While print publications have seen advertising decline and we should know as we publish four magazines - we have positioned ourselves for the day when marketing moved to the web since the nineties.

How to Sell Communications Products This Fall

July 10, 2009

I know we are in a recession and everything is supposed to be gloom and doom, etc. but please indulge me as I remind many of you just how important it is in these tough times to get new customers.

It is for this reason I feel compelled to remind you ITEXPO has become the world's communications conference - the place you need to go to find new products and services. As a result, vendors/exhibitors were thrilled with ITEXPO in Miami this past January.
 

 

Doug Mohney Writing for TMCnet

July 7, 2009


Funny, I have been meaning to mention Doug Mohney is writing for TMCnet for a while now. I decided indeed today was the day I would do so and I then came across a post from Doug mentioning his writing on TMCnet with links to many of his articles and a hello message to me.


For those of you who were fan's of Doug you can find much of his content here and some of his most recent articles are below:

Hi back Doug 





Internet Telephony Expo Becomes ITEXPO

July 6, 2009

For ten years Internet Telephony Conference & Expo has been the one trade show which focused first on bringing buyers and sellers in the communications market together -- a surprisingly novel idea in the communications conference market. And what a wild ride it has been as after the show was launched in 1999, the CLEC boom came into full swing and hordes of CLEC and ILEC decision-makers came to the show to buy all sorts of gear.

Then the telecom bubble burst and the carrier market slowed dramatically but the enterprise, SMB and government decision-makers came to the show in force. A few years later Vonage came onto the scene forcing incumbent telcos including rural, wireless and cable companies to look seriously at next generation communications.

BT Delays Ad Targeting

July 6, 2009

Back in December of last year, Peter Radizeski reported on privacy issues, lawsuits and executive departures from companies in the advertising targeting business. Two companies cited were NebuAd and Phorm. Phorm made headlines again today when BT announced it was going to postpone its own Phorm-powered ad targeting network so it could focus on other matters.

What is surprising to me is how BT could think it could catch up later in the ad targeting market.

Something Old and New at Tiscali International Network Media Event

July 6, 2009

A while back I headed out to Sardinia Italy to attend a media roundtable hosted by Tiscali International Network regarding the state and future of broadband technology. I do get invited to quite a few of these press/analyst events and this one really stood out in my mind due to the quality of the speakers and the location of the event itself. Sardinia is located in the middle of the Mediterranean and if you picture Italy as a boot kicking Sicily - a soccer ball, Sardinia would be located at the top of the kick.

Sardinia on the map

 

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