Very cool room keys at one of the ITEXPO Miami show hotels I am staying at. Everyone at the registration desk apparently had Blackberrys or other phones incapable of scanning this code. They were waiting for me to come enlighten them as to who it was sponsoring them and what it "meant."
The orange color and the fact that the company with this color logo has sponsored room keys at ITEXPO tipped me off. Yes, believe it or not I don't know all the sponsors and what they purchase before I come to the show. Feel free to scan this image and see who it is. If you need a hint think penguins and if that doesn't do it how about open source. Still don't know? How about Mark Spencer. If you still don't know - sorry, you're on your own :-)