Tokyo is experimenting with sending highly tailored information to users based on location and interests. Users will get special offers, menus and coupons as they walk city streets. Shoppers can rent a prototype reader or get a limited service on their cell phones. The trial will run from January 21-March 10th of 2007.
This could be a huge opportunity for the mobile carrier as well as an enormous business opportunity for many. Expect the location based services market to be worth billions of dollars with targeted ads driving the market.