Everyone who is anyone is after Milliondollarhomepage. Especially after the news got out about the last few pixels being auctioned off for over $20,000. What I find fascinating is how many pitches I have seen on my blog and on the wires for competitive offerings to this pixel ad based site. Now a new one has popped up. Wait 5 minutes and a few more will arrive on the scene as well. I believe “Start a pixel ad site” was a common resolution this past New Year’s day.

Here is a release I just received:

Million Dollar Homepage Spawns New Genre of Online Adverstising called Pixel Ads

Pixel Ads are the new advertising medium of preference due to their low cost and high value. While their popularity has increased the cost, sites like www.DotAds.net help bargain shoppers find the value that made pixel advertising popular.

(PRWEB) January 4, 2006 -- A young college student earning money for school has taken the advertising world by storm and in the process created an entirely new genre of advertising called Pixel Advertising or "Pixel Ads". While banner ads are nothing new, the process was often complicated. Alex Tew has managed to simplify the process to a one dollar per pixel fee and the idea has made him a millionaire nearly overnight. With delighted customers and staggering traffic statistics for the $1-per-pixel ads, his site has effectively sold out.

However, those looking to get in on this innovative and cost-effective medium have other options and in many cases can find even cheaper options. While the last 1,000 pixels on the original Million Dollar Homepage are going for over $20,000 on eBay, there are much better bargains to be found on the net if you know where to look. Your first stop should be www.DotAds.net, which is a website dedicated to helping advertisers navigate the pixel ad jungle. In addition to scouting out the best bargains, it also has a guide on how to create your own ads, how to avoid the pitfalls of the industry, and even how to highlight and draw attention to your ad in the sea of color. David Booth of DotAds.net believes value and differentiation of your ad is the key to success: "1 million pixels is a lot of ads. To get meaningful traffic you should have an effective color scheme and creative text to pique the interest of the viewers that obviously many other ads competing for their attention." David also believes like any industry, there will be tiered pricing: "Pixel ads are great because you get a lot of bang for your buck. But some sites, such as the eBay auction for the Million Dollar Homepage, are simply overpriced and out of the spending range of most companies. I suggest to my customers to find a high quality, reasonably priced site such as www.DollarPerDot.com, which sells ads at $0.10 (ten cents) per pixel. At those prices you can get a much bigger ad, which will grab a lot more attention and give you a much higher return on investment." Time will tell if this genre will be the next internet revolution or a footnote, but as Anu Murty of www.DollarPerDot.com asks: "For $0.10 can your company avoid to ignore it?"


Webshare, LLC is an internet consulting company based in Phoenix, AZ, specializing in search engine marketing and internet trend analysis. www.WebshareDesign.com

You may also want to check out Tom Keating’s comments on pixel ads.