Red Campaign

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Red Campaign

Bono, Michael Dell and Bill Gates were interviewed by CNBC regarding the Red Campaign explaining that when you buy particular computers -- your products weill be responsible for contributions of $50-$80 to their cause which equates to about 6 months of retroviral drug treatments for an AIDs sufferers in Africa.

The foundation has generated about $60 million dollars in about eighteen months of existence.

As Bono says, when you buy these machines you are really connected... Connected to someone whose life you save.

Best of all, according to Bono, you are putting your hands in the manufacturer's pockets -- referring to Microsoft and Dell, not your own -- to help others.

Gates explained that innovation is our friend and that if we can get companies to apply themselves to helping the underprivileged, there are tremendous possibilities.

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