Above: Stacy Stubblefield, Co-Founder and Chief Innovation Officer at TeleSign.

U.S.-based CPaaS company Telesign, a subsidiary of BICS, a global provider of international wholesale connectivity and interoperability services announced a new API offering enables TeleSign customers the ability to engage directly with consumers through feature-rich mobile RCS messaging. The company describes itself as providing user-verification, data insights and communications services.

By adding RCS capability to TeleSign’s portfolio, the company will enable a truly interactive and omnipresent communication experience, including the availability of two-way messaging via chatbots to bring customers into the future of CPaaS services. Through strong relationships with global suppliers, secure connectivity, high standards of service and customer support, TeleSign will enter the market of RCS messaging with a competitive edge.

According to the company, RCS is the next step in the evolution of sending personalized messages for alerts, reminders, notifications, one time passcodes (OTPs) and other automated messages directly from websites or applications. RCS unlocks additional power through branding, pictures, gifs, video, chatbots and more while increasing customer conversion rates and engagement.

Some of the benefits of RCS messaging include:

• Increased engagement with support for high-resolution photos, GIFs and video messages while solving MMS incompatibility once and for all.
• Accurately measure campaign efficacy through read and delivery receipts for optimized customer communications.
• Suggested replies, suggested actions and the introduction of AI for a more engaging messaging experience.
• Higher customer satisfaction and reduced customer support cost via chatbot interfaces.

“Engaging consumers should be a top priority for all companies, and quality of communication services can significantly impact engagement,” says Vincent Oh, Director of Product Management for CPaaS at TeleSign. “TeleSign has a strong platform that is capable of supporting many different use cases within the CPaaS market on a global scale. Building upon our SMS and Voice Communications expertise, our new RCS Messaging API ensures a rich, engaging and effective communication experience.”

Through TeleSign’s RCS API, TeleSign customers can deliver messages to anyone with an RCS enabled phone on a supported carrier. The TeleSign RCS API is available now for free to beta customers, for a limited time.

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