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Rich Tehrani
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PR and Marketing Done Right

November 10, 2007

Oftentimes companies in the communications space ask me how they are doing compared to their competition in the areas of marketing and PR. They generally do this by asking me to take surveys about their company’s standing in the market. In addition, I often get calls from organizations on Wall Street asking about specific companies. These analysts typically want to know if target companies are worth investing in, etc.   While I am not a financial analyst myself I feel I am in a pretty good position to discuss a communications and or technology company’s standing in a market.

Cisco VARs Feeling Microsoft Pressure

November 10, 2007

I saw an article in CRN titled Cisco VoIP VARs Feeling Microsoft Pressure and I found it interesting that Cisco VARs are having to deal with customer doubt regarding selling unified communications solutions.   Imagine this news is coming less than a month after I wrote Microsoft’s Big Unified Communications Launch which discussed Microsoft’s official entry into the space with a Bill Gates cameo appearance in San Francisco.   What amazes me most is that Cisco has shipping products and is such a dominant player and the threat of Microsoft entering the Unified Communications space is slowing down the networking giant’s telecom sales.   One wonders if Cisco VARs are having such problems are the VARs of other PBX players feeling the pain as well? Many of the other players in the market are doing their best to embrace the Microsoft Unified Communications strategy so perhaps this challenge is unique to Cisco and Avaya.   Why do I throw Avaya into the mix? Only because they haven’t tied themselves closely to the Microsoft UC strategy as of yet.   At the last ITEXPO this past September in Los Angles, CA, approximately one in five VARs I spoke with said Microsoft’s entry into the space would change the competitive landscape. Most were not concerned.

Pandora Competes Handily With Satellite Radio

November 9, 2007

In the past I have written about not allowing the XM/Sirius satellite merger take place. I figured it would be bad for consumers. However a single website changed my mind a few months back. That website is actually a streaming radio station which allows you to play the customized music you like.

Ballmer on Android

November 9, 2007

Pen Phone

November 8, 2007

iPhone Hits UK

November 8, 2007

ITEXPO East 2008 Brochure Available

November 8, 2007

Mobile News From iPhone to Business Intelligence

November 8, 2007

The mobile market continues to generate massive amounts of news… It almost seems we have crossed over the critical mass border where everyone on earth has one of these devices and now we need to find ways o force them to upgrade or provide them better access to information while on the road.   For example, Information Builders now provides a mobile-ready business intelligence dashboard. With merely a couple of clicks, content can be effortlessly added or eliminated from the Mobile Favorites folder in Information Builders’ standard BI Dashboard. The procedure closely resembles the method for adding content to the favorites folder in a Web browser.   In addition, Broadcom and Electronic Arts have teamed up to provide high-performance gaming on mobile phones. A direct quote from the release is as follows: “The Broadcom BCM2727 processor continues to set the bar for low power, extreme mobile multimedia performance and is receiving significant recognition within the mobile device and gaming communities.”   For those of you who already have a device – like let’s say a smartphone, you can now turn it into an iPhone with a little help from TransMedia.

Ditech Networks

November 8, 2007

In the many IP communications demos I hear each year I am consistently amazed at just how good the quality of VoIP can be. With today’s wideband codecs the sound is remarkably better than the PSTN. This is especially true when I listen to 3D stereo VoIP.   The first issue of Internet Telephony magazine which was the first publication in the world focusing on IP communications came out in February, 1998 and in all the years since we have seen the IP communications space explode with growth. Sure there have been ups and downs but we can safely say at this point the technology behind internet telephony has changed the world for the better.   But this does not mean every VoIP call today sounds fantastic.

Tellabs CEO Steps Down

November 8, 2007

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