I recently had the opportunity to speak with William Mich, chairman and chief executive officer of Aperio CI
, and get his thoughts on where the market and his company is headed.
As you may recall, the company has a unique way of generating more revenue for service providers and moreover can reduce churn while increasing ARPU.
To get some history on the company, be sure to read this article
I wrote last year about how Aperio CI can help service providers generate more revenue.
Please outline your new corporate initiatives
Aperio CI is focusing on helping service providers better understand the propensities and behaviors of their customers, which ultimately will enable them to deliver more targeted and compelling offers that result in longer customer lifecycles, enhanced brand loyalty and greater profitability.
How is IP communications changing your company’s strategy?
IP communications gives providers many more options in terms of delivering value-added content. As a result, our company has become more refined in mapping customer attributes to help providers deliver the right offer to the right customer at the right time.
What is the biggest request coming from your customer base?
Finding solutions to reduce churn and build brand loyalty.
How are you answering their demands?
We have developed a comprehensive suite of technologies to help customers understand the attributes of both desirable and less than desirable customers, and customize offers that will motivate good customers to stay with the brand.
What do you think the future of the market is?
We are extremely optimistic that providers will pay equal -- if not more -- attention to retention. Savvy providers understand that keeping good customers is much more profitable and operationally sound than having to acquire a significant base each year.
How does the US growth rate in the U.S.