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For nearly 13 years, Greg Galitzine has been a tremendously valuable part of the TMC team. His career started as an editor for CTI Magazine in 1996. Where he reported on the collision of the computer and communications spaces including what we called IP telephony back in the day. In 1997 we convened a meeting with Greg to explore whether it made sense to launch a publication in the IP telephony space. The outcome of the meeting was to launch what we hoped would become a cornerstone of what we hoped would be a new industry - Internet Telephony Magazine.

Greg became the editor of this publication and had the vision to see this is where the industry was going. Many companies in the communications space told us we were nuts for launching this publication as at the time there was no industry, just a few nerds calling each other on softphones.

Lo and behold, over the past decade this nerdy, niche technology revolutionized telecom to the point where business models have changed, new entrants have come into the telecom market and entire industries were transformed through international outsourcing made possible by inexpensive VoIP-based telephony.

In the last few years, Greg did a great job helping transform TMCnet into a major web force in communications and technology news. We are grateful to him for the years he has put in.

I am very happy for Greg as recently he has been given a great opportunity which involves a move to a new industry altogether. Galitzine has accepted a position with ISA, Inc., a prime contractor to the National Nuclear Security Administration and working in about 18 countries through Central and Eastern Europe to identify and interdict the illegal movement of materials for weapons of mass destruction. Greg will be taking his analytical and editorial skills to a higher level, contributing to national-level policy and operational support analysis for these major international nonproliferation undertakings.

While we all selfishly wish Greg wouldn't move on, we are happy for him and are sure he will make a tremendous impact in his new position.

If you look at TMC from the outside and find yourself asking how you can get a job as an intern at this global integrated media company which builds communities online, in print and in person while gaining marketshare regardless of economic climate, I have some great news to share. We are looking for a small army of interns who want to learn what it's like to take on major multibillion dollar media companies with infinite resources and consistently win.

We will teach you how to sell collaboratively - how to listen and to be loved by your customers (well most of them anyway).

We will teach you integrated marketing and online marketing - not theory but ever-evolving practice.

If you love media and want to work at the company that is light years ahead online, contact us ASAP. We are very picky so if you aren't a super-hard worker and collaboration and hat-wearing are not your middle names, let's end our relationship now as friends (it's not you it's me).

One last thought about TMC - our culture is unusual - we have the financial stability of a 37 year-old company with the energy and enthusiasm of a start-up.

Let's just say if you're thinking of contacting us, please don't delay


Here's more:

The Sales & Marketing internship position at TMC is designed to provide hands-on experience that will be mutually beneficial for both the intern and the organization. The internship position is designed to challenge students and provide them with practical experience in the advertising and media industry.

TMC is looking for a dynamic, creative, enthusiastic, high energy professional to support the Sales organization, to help build advertising and marketing presentations for prospects and clients.

• Work with sales & marketing team to assist in the implementation of various campaigns
• Contribute to the creative input in building campaigns and support the campaigns
• Copyediting and proofreading
• Communicate with customers and peers
• Minimum Qualifications:
• Working towards completion of a college degree program in business, marketing or communication
• Excellent communication skills verbal and written
• Proficient in Microsoft Office suite, specifically PowerPoint and Excel
• Excellent communication skills
• Detail Oriented
• Initiative and proactive thinking
• Team player
• Ability to multi-task and work in a fast paced environment meeting deadlines

Many people in the communications space have asked me recently what TMC's secret is. After all, we are in the toughest media environment of our lifetimes and we produced our best show ever and have more paying customers online than at virtually any other time in our history.

The answer may lie in a bit of luck and some skill. The lucky part is we built our first online community for a customer about a decade ago. And since this time we have invested a small fortune in building our own proprietary technology which allows us to build highly-ranked, viral, news-driven communities for customers. Well over 100 of these sponsored communities live on TMCnet and generally consist of the tabs at the top and down the left of most of our pages.

Moreover TMCnet now houses millions of pages of content which gives the site tremendous prominence. And we have ranked very high on search engines for many years which has generated a tremendous amount of links to the 100+ articles we write a day and other content such as blog entries on the site.

The community product is called a GOC or "gock" and stands for Global Online Community. When we launched the program the term "organic search results" was probably not common but now, these communities help our customers rank extremely high for a variety of keywords which are important to them.

I know what you are going to say. Rich, that is what those click ads are for. Well to be honest the value of an organic search result is much higher to the searcher because it is not blatantly paid for and moreover it is not in a sea of other ads. Most importantly, research shows less that 20% of people even click on search ads. What about the other 80%?

TMC's communities answer the request we have been hearing -- How do you recreate the best part of tradeshows online?(shots from last ITEXPO East February 2009 in Miami)

Finally, unlike search ads, these communities help your own site(s) rank high organically by providing links. Moreover they help companies build their brand and thought leadership.

In addition, as a news-driven entity, GOCs draw traffic from other pages on TMCnet, newsletters, the TMCnet home page, news search engines and traditional search services. They are multimedia in nature, allowing companies to interface with customers via audio, video and of course text.

Example of an IP-PBX GOC (click to see full screen image)

Many of you have told me over the years that there needs to be a way to combine the best part of trade shows online. The GOC program is exactly this as it brings in your potential customers from around the world and gives them a reason to come back and see your message as the news is constantly updated. It is a very busy 24x7 community consisting of the most targeted people available on the web. And it is targeted by the news you find important.

In addition, it is measurable, and includes a wealth of metrics which can be used to analyze your spend and justify it up the chain of command.

For the reader the benefit is clear. They come to the GOC and bookmark it so they can keep up to date on the latest happenings in the space. How many people come? Well our record is over 650,000 pages viewed on a GOC in one month but typical results are between 250,000-500,000 per month. Generally, each GOC will average about 100,000 unique visitors per month - and they are targeted exclusively by content. In other words, you can use this program to build a community of people interested in subjects such as colocation, IP communications, HD voice, next generation communications, fixed mobile convergence or anything else in virtually any field. Click on any of these above links to see how the design is different and mirrors the look and feel of the sponsor.

If you are interested in learning more, here is an updated (4/14/2009) video which describes the program. Feel free to drop me an email for more.

If you are interested in the stories and headlines I find useful, I invite you to bookmark my Google Reader feed which I update fairly regularly. I occasionally will add comments as well. In fact, since I started using this page, I have found myself blogging less. I hope you find this resource useful.

The TMC Newsroom has been bustling with activity and lately we have had a chance to interview a number of the leaders in the communications space. Check out the TMC Video News Room home page for the latest and some of the recent interviews are below.

One thought - many of you in the communications space should ensure your CFOs listen to how well some companies in our space are doing in the interviews below. Why? Because I am surprised that financial departments in communications are cutting customer acquisition budgets (PR, marketing, sales) when many in the market are doing well.
 

Interview with Taqua

TMCnet's Greg Galitzine speaks with Taqua Chief Marketing Officer Scott Weidenfeller

03/12/2009

Interview with NeuStar

TMCnet's Greg Galitzine speaks with NeuStar Vice President Sales Michael Misheff

03/12/2009

Interview with Mera

TMCnet's Greg Galitzine speaks with Mera Senior Sales Manager Vitaly Potapov

03/12/2009

Interview with Genband

TMCnet's Rich Tehrani speaks with Genband Executive Vice President and Chief Marketing Officer Mehmet Balos

03/12/2009

Interview with Dash Carrier Services

TMCnet's Greg Galitzine speaks with Dash Carrier Services VP Sales & Business Development Kevin Breault

03/12/2009

Interview with Covad Communications

TMC's Greg Galitzine speaks with Covad Communications SVP and General Manager Wholesale Services William Ferraiuolo

03/12/2009

Interview with Actelis Networks

TMCnet's Rich Tehrani speaks with Actelis Networks Director of Sales Rick Allan

03/12/2009

Interview with Accudata Technologies

TMCnet's Rich Tehrani speaks with Accudata Technologies President & CEO

03/12/2009

Interview with Accedian Networks

TMCnet's Rich Tehrani speaks with Accedian Networks VP of Marketing Scott Summer

03/12/2009

Interview with 360 Networks

TMC's Greg Galitzine speaks with 360 Networks Product Director of VoIP Services Nick Reifschneider

03/12/2009

Interview with Stratus

TMC's Rich Tehrani speaks with Stratus President Nathan Franzmeier

03/12/2009

Interview with tw telecom

TMCnet's Greg Galitzine interviews tw telecom Senior Vice President Michael Rouleau

03/11/2009

Interview with Pac-West

TMCnet's Greg Galitzine speaks with Pac-West Chief Executive Robert H. Turner

03/11/2009

Interview with Sprint

TMCnet's Greg Galitzine speaks with Sprint Director of Wholesale Services David Falter

03/11/2009

Interview with Qwest

TMCnet's Greg Galitzine interviews Qwest General Manager Michael Lipic

03/11/2009

Interview with Profitec Billing Services

TMCnet's Greg Galitzine interviews Profitec Billing Vice President of Sales and Marketing Randal Minervino

03/11/2009

Interview with Vixxi Solutions

TMCnet's Greg Galitzine speaks with Vixxi Solutions Senior Vice President of Sales Bucky Wallace

03/11/2009

Interview with Soapstone Networks

TMCnet's Greg Galitzine speaks with Soapstone Networks Senior Vice President of Marketing Esmeralda Swartz

03/11/2009

Interview with NeuStar

TMCnet's Greg Galitzine interviews NeuStar Senior Director of Product Management Timothy Cody

03/11/2009

Great news for readers of TMCnet blogs. As you know we now have 40 bloggers and continue to innovate with technology and integration additions to our blogs which allow you to use your social networking login to comment on our blog entries. But that was so yesterday.

Through the hard work of the development team here at TMC, we now have deep integration with a variety of social networking sites. For example, we can now have Twitter feeds and Facebook status updates directly imported into our blogs. Moreover, I will scan about 2,000 headlines in a given day and I flag many of them for later coverage. Many times I assign these articles to members on my editorial/blogger team.

Now however I can share news items directly from my Google Reader which brings in news from thousands of sources and all these items will show up on the Recent Activity area on the right of my blog under the search box.

If you want to bookmark my social media feeds, here are links:

• Rich Tehrani Twitter Feed
• Rich Tehrani Facebook Status
• Rich Tehrani Google Reader Feed

Please note that I will no longer update my status on Twitter but instead use Facebook. My Facebook status updates will be automatically copied to twitter and then my blog - at least that is the theory.  I set all this up a few minutes ago and am now testing.

Andy Abramson has a brilliant entry supporting events and why you need to go to them. Here are some salient points:

That's the difference. I'm a player. Not a spectator. Even during my era in sports, I was in the business of sports, playing the business game to win everyday. While I wasn't on the ice or on the basketball court (though I did play junior box lacrosse for two years when working for a pro lacrosse team) I quickly realized that either you're a part of the game or your simply a spectator.

So if you're a real player in an industry, get off your butt and get to where the action is. It's sure not in the office. And to those of you who racked up frequent flier miles in the past, and hotel points on your companies dime, how about going to the travel manager and offering to use those points to make it to the show your new travel restrictions won't permit. Real players play through pain and injury. Wussies hide in the locker room and never get off the bench. Creative type professionals find a way to be where the action is, not cast far away glances and trash talk what they're missing.

Perhaps he has the influence to get people on planes quickly because ITEXPO is doing amazingly well. It has a ton of people and the quality is amazing from what I have seen so far. It also continues to attract people from virtually every continent. Historically about 115 countries are represented each year between the west and east events.

I can tell you the attendance and energy of this event is more like 1999 than what you would expect in 2009. I haven't felt this in a while. There is excitement, enthusiasm and passion. Let's face it - you can't sugar coat the economic environment and the reality is all companies are laying off or will do so soon. Some will have continuing layoffs.

But all this means is the remaining people have to do more work and get the job done. Because if they don't, bye bye company.

Today's communications tools are the best way to maximize productivity and efficiency and they are needed immediately in every company - and needed now.

This is likely why this show is so darn busy. See the photos for yourself. Hope to see you here soon.
 

HD-Voice, Unified Communications, and Service Provider Panel Discussions Top the Agenda for Next Week's ITEXPO Conference in Miami

Norwalk, CT - January 28, 2009 - Technology Marketing Corporation (TMC®) today announced details - including the complete lists of panelists - for three General Sessions that are attracting significant interest at Next Week's INTERNET TELEPHONY Conference & EXPO (ITEXPO) in Miami.

Each session is free for all attendees. Registration is now open.

On Monday, February 2^nd at 4:45 PM, representatives from Nortel, CommuniGate, Interactive Intelligence, Aspect Communications and Objectworld will present their Unified Communications solutions - and position their products against one another.

Each panelist will make the case for choosing their offerings by laying out the business case; explaining their differentiators; and providing a quick demonstration of their systems. The "shootout" format provides just seven (7) minutes for each to make their case, and the session provides a detailed Q&A for attendees to dig deeper into each vendors' claims. INTERNET TELEPHONY magazine Editorial Director Greg Galitzine will moderate.

On Tuesday,February 3^rd at 9:15 AM, executives from 8x8, Inc., Broadvox, MagicJack, Telefonica, TW Telecom, and Verizon will share their thoughts on the state of the market; today's economic climate; and they will discuss how anticipated changes in Washington will impact the telecom industry.

The session, moderated by respected communications industry blogger Andy Abramson, will also provide attendees with a glimpse into the future of mobility and next-generation wireless technologies. Attendees are encouraged to bring their questions for these industry leaders who are best suited to provide the answers.

On Tuesday, February 3^rd at 12:15 PM, TMC president Rich Tehrani leads a panel of experts discussing howIP Communications solutions have exceeded the fidelity and clarity of the PSTN - and they will discuss upcoming HD-Voice solutions that will take advantage of this new fidelity.  Participants in this session include: Alan Percy (AudioCodes), Tim Yankey (Polycom), Debbie Greenstreet (Texas Instruments), Bill Bumbernick (Alteva) and James Awad (Octasic).

"ITEXPO helps attendees understand the current landscape, and provides a glimpse into the future state of all aspects of the IP communications market; it showcases all of the latest technologies, and it provides the face-to-face networking opportunities that people need to conduct business," said Michael Genaro, vice president of marketing for TMC. "We're looking forward to a tremendous show next week in Miami. Conference pre-registrations are up 27% over 2008, the exhibit hall is filled with more than 150 vendors, and the conference program looks to be the strongest that we've ever offered"

General and media registration are open.

Technology Marketing Corporation (TMC) is an integrated global media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two to three million unique visitors each month worldwide, according to Webtrends. For more information about TMC, visit www.tmcnet.com.

For Immediate Release PR (for ITEXPO)

(617) 262-1968 x 101