I do my best to wish every TMC a team member a Happy TMC Anniversary and as such the start date of all of our full-time members are in my calendar so I can be the one to send them this greeting (If I forgot you in the past - please accept my apologies). Last week I noticed that it was the anniversary of Nadji Tehrani, the company Founder & Chairman, my father and the person who decided to start this company in 1972. Funny, I never noticed his start date on my calendar before - and it occurred to me that this was TMC's 38-year anniversary.

Wow! Has it been that long?

And as I reminisced about the past decades I thought it would be instructive to go over the lessons we learned which kept us alive as markets and industries changed. I have also added in some of my personal philosophies as I feel these are interrelated in keeping our company and perhaps yours successful.

The Customer is First

I am thankful that the TMC team has always been the most customer-friendly of any company we compete with based on comments we regularly receive from customers. We are far from perfect and we are constantly trying to improve but to make it at TMC you need to put the customer first. And by the way, customer should refer to other team-members - showing respect, courtesy and care for those people you work with and our end customers is what has allowed us to survive and thrive when the going gets tough.

Take nothing for granted

The list of competitors TMC has had these past decades is incredible. Oftentimes we competed against companies which were considered impervious to competition. In the nineties we had a competitor who had a massive trade show in Los Angeles which companies in the industry told me we could never compete with.

At the beginning of this decade there was a very large trade show which we were told we could never compete with. Both of the referenced shows are now gone as is COMDEX, Supercomm, CEBIT America and many dozens of others.

If you are on top today - consider yourself lucky - it is not a right or a gift. A new technology will wipe you out overnight if you are not aware of the changing business landscape.

Speed

14 years ago I was approached by someone who worked for a competitor and he told me something stunning. "We know there is no way TMC can compete with us because they are too slow." Sh&%$T, he was right I thought. I didn't sleep that night - I came up with ways of transforming our company so we can become not only faster but fastest. Within the next few years, we performed a slew of market-changing announcements and strategies that I found out later left our competition in the dust.

At one point in our past we were alerted to the fact that a competitor was going to launch a new product which we too were about to launch. We further knew we had a few weeks to saturate the universe with our product and message because the decision-maker for the opposing company decided to take two-weeks off.

When this person got back from vacation, they decided they were too late and cancelled their product launch shortly thereafter.

Fail

If you aren't failing regularly you are doing something very wrong. Launch, launch, launch and learn from your mistakes and be quick to change strategy. Streamline the launch process so it costs as little as possible. Use brand extensions to test new techniques and business models... Yes, use your core and successful businesses to test new ideas and concepts.

The world is filled with opportunity - how do you know you are doing your part to take advantage of them all? The only way to know for sure is a track record of not only success but failures that in some cases became successes as well.

Be Passionate

If you don't have passion for what you do, why do it? Life is too short. Technology has changed the way our business works - before the Internet, a great artistic design or article would be read by a predefined amount of people. With the advent of the web, the best content is spread virally and as such you can get instant feedback on your work via search engine rankings, referred traffic, comments and more. In other words, the Net allows us to entertain the most innate passion in all of us - the need for recognition and positive reinforcement. If you don't agree then you explain the success of blogs, Twitter and Facebook.

Work Harder

The world is getting more competitive and with few exceptions, every industry is a target for intense competition. In just over a decade technology has helped wipe out photo processing stores, florists, retail stores, catalogers and more.

Profit margins are being and will continue to be squeezed thanks to the Internet.

Every year I find myself working harder and the companies who don't keep up are generally liquidated and the employees are left scrambling looking for new jobs with little notice.

Obviously hard work alone won't cut it - you can row as hard as you like but if your rudder is not pointing in the right direction, you are destined to crash and burn. Be sure your company is doing all of the above and if needed, be the change agent to make these ideas a reality. If you do, you will likely be rewarded. If not, perhaps you are on the wrong boat - I mean team.

I asked our founder Nadji, why he started this company and he went over the last 35+ years in a few minutes. Perhaps the quote which moved me most was the following, "We wanted to be first and better than anybody else."

Quite often, passion and enthusiasm disseminated from the top is the equivalent of hitting a tuning fork hard on a desk. Just as the vibrations feel as if they are more powerful as they descend down the fork, passion and enthusiasm spread throughout an organization can be even more powerful than the initial jolt of energy a company's founder injects into a team.

A passion for serving our customers well - being accessible, listening to constructive criticism and treating each other with courtesy and respect are a few of the reasons I believe we have made it through countless wars, bubbles and other business challenges.

Then there is that last concept which I believe almost all companies need to more effectively communicate - gratitude. And on that note, thanks to the TMC readers, sponsors, advertisers, partners, conference attendees, vendors and team members who have helped us achieve this milestone.

As you likely know, we at TMC do our best to ensure we provide the most complete educational experience we can under one roof. There is no other suite of simultaneous shows we know of on the planet with the unique mix of exhibitors and overlapping industries you will see this fall at the show.

You can come to Los Angeles the week of ITEXPO and learn everything you need to about the optical market while also taking in the latest on switching gear, communications, 4G the smart grid, M2M and much more. See the list at the bottom of this post for specifics please.

One of the reasons for this post is I wanted to alert you that the Lightwave ONE conference Web site is now up. Here are some important links and additional facts about the event from the site:

• Dates and Times
• Speaker List (coming soon)
• Sponsorship Opportunities
• Optical Exhibit Pass

Lightwave's ONE Conference is a must-attend event for:

1. Small, Medium and Large Commercial Enterprises: IT/Network Directors and Managers, Data Center and SAN Managers, Communications Directors and Managers, CIOs and Corporate Executives involved in Strategic Planning
2. Service Providers: IT/Network Directors, Operations Directors, Strategic Planning, Customer Care, Business Development, Regulatory Affairs
3. Local, State and National Government - IT/Network Directors and Managers, Data Center and SAN Managers, Communications Directors and Managers, Policymakers
4. Financial, Healthcare, Education and other Specialized Communities: IT/Network Directors and Managers, Data Center and SAN Managers, Communications Directors and Manager

Lightwave's Optical Networks for Enterprises (ONE) Conference is unlike any other communications, networking or optical conference.

LIGHTWAVE's ONE Conference is the only event exclusively focused on real-world optical communications strategies for network owners, managers and service providers. The ONE Conference and Optical Networking Pavilion, collocated with ITEXPO, provide a unique educational and networking opportunity for enterprise and service provider managers who are evaluating, implementing and managing fiber-optic networks.

At Lightwave's ONE Conference, leading strategists, analysts and deployment specialists will reveal how you can use optical communications technology now to cost-effectively meet and prepare for rapidly expanding enterprise bandwidth and service needs. Whether you manage the communication network within an enterprise organization or want to provide the fiber-optic services that power it, this unique conference will help you make the right optical networking technology, architecture and product decisions.

Enterprise, government and service provider organizations are looking for practical solutions to rapidly expanding bandwidth and network cost challenges, and Lightwave's ONE Conference focuses specifically on their needs. With a 25-year track record of excellence in explaining the technologies, strategies and product options for building, maintaining and upgrading optical networks, Lightwave is uniquely positioned to bring together the thought leaders who can provide the practical advice you need to make the right optical networking decisions.

Here are some of the important links you need to keep up with many of the events taking place that week in LA:

• ITEXPO
• 4GWE
• SMARTGRID Conference
• MSP World
• M2M Conference
• Smart Products Ecosystem Conference (SPEC)
• SIP Tutorial
• CVx ChannelVision Expo
• Cloud Communications Summit
• VIPeering Conference