TV: Mobile Killer App

Rich Tehrani : Communications and Technology Blog - Tehrani.com
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TV: Mobile Killer App

TV is so addictive that this report about it being a mobile killer app is probably dead right. Between sports, 24 and Apprentice Season 11, we won’t be watching less TV any time soon. Mobile TV makes infinite sense and the question is who will benefit from the growth of the market. ABI Research has a new report on this market and here are some of the things it covers:

  • What is the general outlook for TV in the cellphone for the next five years?
  • What were the key enablers that allowed TV to come into the handset?
  • Why do we need to move from analog to digital TV?
  • What are some of the current industry objections to cellular TV, and is there any validity to these objections?
  • What kinds of content will we see in the mobile handset?
  • What are operators’ attitudes to mobile TV -- what are their business models and strategy?
  • What are the differences between network streaming and broadcast methods of transferring TV content?
  • What are the differences between DVB-H, MediaFLO, T-DMB, and ISDB-T?
  • What ICs and components are required to enable TV in the handset?
  • What are the form-factor, power consumption, and price of the RF tuner and the baseband?
  • What software is required to enable mobile TV?
  • What penetration rates and TAMs do we expect for mobile TV in handsets for the next five years?


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