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ITEXPO Hashtag is #ITEXPO, Receptions and More

January 23, 2011

Good evening readers,

Just a note to let you know the hashtag for ITEXPO on Twitter will simply be #ITEXPO. You will see enhanced levels of twitter messaging at the show (Twitter stream at keynotes for example) allowing the ITEXPO and related technology and communications communities to stay connected.

A good way to keep track of news from the show is to set up a column with search terms ITEXPO and/or #ITEXPO in programs such as Hootsuite, Tweetdeck and/or your mobile Twitter app.

The show officially begins in nine days and here are some links you may find useful:

Agenda / Show Guide
Onsite Giveaways
ITEXPO Registration
Dates & Times
Hotel & Travel
Free Workshops
Exhibitor List
Keynotes (Former FCC Chairman Kevin Martin Recently Added)
Collocated Events

Speaker List
ITEXPO Floor Map
All Conference Party Feb 3rd at Mangos



In addition, I just turned on my out of office message (yes I'm early but I can't wait) to alert others to my participation. This is part of what I wrote if you want to utilize something similar.

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Thank you for your message... Please be advised I will be out of the office Feb 2-4, 2011 attending TMC's ITEXPO in Miami.























Online Community and SEO Interview

January 21, 2011

I was just interviewed on a podcast by Peter Radizeski who in addition to being a TMC blogger is an expert on the telecom channel and a sought out social media and marketing consultant. On the online community building and SEO podcast we discussed not only how to improve search rank but how to select keywords and use call to action to ensure success. We also had a chance to discuss TMC’s online communities which are news-generated and help our sponsors with their branding, thought leadership, social networking and lead generation. I Hope you like it.

$25 Per MB for M2M Just Tip of Iceberg

January 20, 2011

Stacey Higginbotham points out $25/MB is a tremendous amount of revenue and a great reason for carriers to love M2M. Another reason carriers love it has to do with the fact that that the old models of ARPU, churn and device subsidies go out the window. Sprint's Wayne Ward explained this to me in October of 2009 and went on to say you don't even need to deal with customers regarding rates as the machines do all the talking.

Finally, he explained you can even use your older networks as M2M apps typically do not require tremendous speed or throughput.

Obviously these are some of the reasons why carriers are excited about the M2M market - not to mention market projections of 2.1 billion M2M connections in ten years. This is up from 61 million today.

Steve Hilton Principal Analyst at Analysis Mason says, "With a year-on-year growth rate of between 36% and 52%, M2M seeks to be one of the fastest-growing connectivity sectors in the next decade."

All this M2M talk reminds me of the upcoming M2M Evolution conference in Miami in two weeks.







Twitter is Best Home for MySpace

January 14, 2011

Sure Myspace is troubled, just let go of about half their staff and will likely be sold off. Obviously Google, Microsoft, Yahoo! and AOL come to mind as acquirers. Google could potentially avoid antitrust concerns because Facebook is such a force in social networking but merging disparate back-end systems would be a nightmare for company who counts computing efficiency as one of its core strengths. Microsoft makes a lot of sense but with a financial stake in Facebook, this may not make the most sense for the company.

The Ultimate Social CRM Prank

January 14, 2011

While typical negative social CRM experiences are sent via Twitter and Facebook, occasionally companies get their reputation tarnished via Youtube. This is the case in one of the most elaborate pranks ever where a container was dropped in front of Mobistar’s headquarters in Belgium blocking all traffic. Security at this building with 2,000 employees called the phone number listed on the container only to be connected to the comedians inside the container who repeatedly put security on hold, played music and basically drove them crazy.

This may be one of the most sophisticated acts ever seen of people acting out against a company in response to poor customer service.

Is Apple the Biggest Facebook Threat?

January 13, 2011

Now I am not saying Apple is today ready to take on Facebook but boy are getting to a point where the pieces are lining up nicely for the maker of super-cool gadgets to combine the best of its offerings into a seamless social network.

Rather than talk about all the pieces, let’s instead begin the discussion realizing the massive marketshare Apple has and is gaining in consumer electronics. Add to this the increase in Mac shipments the company continues to boast. It is this network of devices which enabled the company to launch a product like FaceTime for video conferencing by immediately interconnecting millions of devices worldwide.

Facebook Worth $50B, Where is your Social CRM Strategy?

January 4, 2011

Look, I don’t know if Facebook is worth $50 billion but I can tell you with its massive momentum acceleration in users and page views, advertising revenue will continue to grow at a geometric rate. The company has about two billion dollars in sales right now and is barely scratching the surface in terms of the additional paid services it could potentially offer. An app store for example could bring in massive revenue and as local advertising is integrated into the mix, the value of the page views will increase dramatically.

It is easy to see the company will be reinvesting in its platform making Facebook even more sticky and as it does so, social media becomes that much more important to all companies because simply stated, this is were your customers live.

MySpace May Layoff 550, Relies on Facebook for Traffic

December 31, 2010

Obviously most every site relies on Facebook for traffic but in the case of MySpace a whopping 18% of the traffic comes from Facebook – the top upstream site in-fact according to Alexa. The next highest referral sites are Google at 14% and Yahoo! at 5.5% making Facebook a crucial resource for MySpace in terms of traffic. What may be worse for MySpace is that once people are done visiting a MySpace page, Facebook is the #1 site they visit – 18.66% of the time in fact.

Skype, FCC, IBM and Tech News Before New Year's

December 30, 2010

While the week before Christmas and New Year’s is typically slow with regards to news, the huge blizzard which hit the northeast really started things off with a bang. A foot-and-a-half of snow hit the area around TMC headquarters in Norwalk, CT with drifts totaling a few feet in height. Airports were backed up and some streets took days to plow well.

Skype has been busy

9 Social CRM Tips For 2011

December 27, 2010

Facebook Just Overtook Yahoo! in unique visitors and you Still Have no Social CRM Strategy?

Facebook just overtook Yahoo by a comfortable amount to become the third largest website in the world according to comScore. The world’s leading social networking site attracted 648 million unique visitors in November 2010 and this compares to just 630 million for Yahoo.

It is obvious the growth of social networking is not slowing down any time soon and as more and more commerce is being initiated based upon social network chatter; the need for companies to monitor and participate in these online conversations grows by the day. Yet with all the growth in the market, social CRM is something most companies aren’t focusing on in a concerted way.

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