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Metaswitch Thrutu iPhone App Lets Carriers Become Social Hubs

July 20, 2011

Earlier this year I came across Thrutu from Metaswitch newtorks - an application development platform allowing carriers to leverage rich social features and provide them as services to customers. In short, this is the exact sort of solution wireless phone companies need to try to keep their customers engaged and more importantly paying them.

Of even greater importance for service providers is being able to ensure that the contact database doesn't continue to get moved from the carrier cloud to the social cloud. By that I mean, consumers are relying more and more on Facebook and Twitter as their contact database making the carrier and the phones they sell less important.

Thrutu brings social features such as location, contact and photo sharing as well as prodding via a remote vibration (like Facebook's poke) and more via an API which developers can use to do much more.

I saw a demo of it working on Android phones and was impressed and as of this moment the company has released an iPhone version as well. As you may have guessed, you will be better off using such a service on a network voice and data can be shared such as GSM or in an area where there is WiFi and 3G/cellular.

Of course the question you have to ask is whether it is too late for carriers to basically reinvent social networks which are already dominated by the web giants we all know (and many love).







Nosh from Google a P2P Foursquare Meets Zagats

July 19, 2011

I just met with Craig Walker the Founder & CEO of Firespotter Labs and he went over where his Google-backed companies will be innovating in the future. As you may recall, Walker founded Dialpad and Grandcentral which eventually got acquired by and became the foundation of Google Voice. Walker explained his new company will be looking to disrupt markets where there is an opportunity to disrupt.

We can for example expect more disruption in telephony and the hospitality market was referenced by him as a space worth $600 billion/year and yet there has been little innovation beyond the buzzing pagers they give you when there is a line to get a seat.

His company's new app, Nosh available on iOS and Android aims to merge the best of Foursquare and Zagat with the p2p elements of having reviews done by users who could be your friends. You can rate food at the restaurant where you eat and you can share the rating with others - the scale is 1 to 5 stars.



Google+ Targets Facebook not Twitter

July 15, 2011

There have been numerous discussions lately regarding how Google+ could be a Twitter killer and while anything is possible, my research shows that Facebook is in the most trouble. Perhaps the most compelling argument for Google as a Twitter killer comes from Rolfe Winkler at the Wall Street Journal who suggests Google can pay celebrities to switch from Twitter to Google+ and they can even afford to share advertising revenue with the celebs making it worth their while.

This reminds me of the bidding wars Sirius and XM satellite radio went through years back – it got to the point where the companies had to merge because costs got so out of hand that they were having trouble making money.

Justin Timberlake recently invested in MySpace with the hopes of revitalizing it by bringing fans together with artists and if successful, it is possible celebs everywhere will be getting pressure to join, invest and run new and existing social networks.

Did Social Just Make UC Irrelevant?

July 8, 2011

If you are working with a phone system maker who isn’t innovating rapidly, beware - their days could be numbered.

I hate to be sensational but you have to wonder, with real-time video & voice communications embedded into social networks where a billion or spend a good part of their day, is standalone unified communications now much less important? And with Google+ tying together all of Google’s activities from voice to video to Gmail and chat, will people prefer to make calls from their Google toolbar or something a PBX company provides?

Obviously Avaya with its Flare interface and Cisco’s Quad are examples of being ahead of where the consumer market eventually evolved to.

Quad: The Death of E-mail and Cisco's Social Enterprise Ambitions

June 20, 2011

Quad moves to the cloud, has native Cius tablet support and offers better interoperability

Last week I took a train into the city from TMC’s Connecticut HQ to spend time with the Cisco Quad collaboration team – using Cisco telepresence technology and it was a fascinating look into the company’s foray into a post-email, collaborative enterprise world. First things first, I wrote about Quad and spoke with Murali Sitaram VP/GM of Cisco's Enterprise Platforms unit last September and since then Quad has not been talked about much in the media and has limited buzz in the market. Moreover, Cisco is repositioning itself – lightening up on consumer products meaning much of the company’s messaging has been in other areas of the market including launching consumer telepresence product UMI – something which should never should have gotten the green light.

Webinar: Smarter SEO Techniques

June 16, 2011

Twitter Drops Tweets Term to Take on Facebook?

May 26, 2011

LinkedIn IPO Means More Public Tech Offerings

May 20, 2011

LinkedIn’s incredible IPO success tells us one thing – that many other tech companies are more confident than ever been about going public. Bet before we go there let’s take look at what happened. The company went public at $45 per share and shot up quickly past $100 and has settled around $102.39 at the time of this writing – a market cap just under $9B. The company has everything going for it – it is in the social networking space and focuses on the business side where you could argue easily that there is easier money to be made than a consumer site like Facebook.

Bin Laden's Death, Mobile and Social

May 2, 2011

In the wake of bin Laden's death it is worth reflecting on how consumers learned about the incident which was first live reported by Sohaib Athar - an unsuspecting bin Laden neighbor who tweeted the fact that he heard a helicopter and a subsequent window-shaking bang - a rare event as he called it.



Later, a commenter @naqvi on Twitter made the connection to these events and the Obama press conference which confirmed what had happened.

Of course later - the hard news and analysis did come from the mainstream media (MSM) - with lots of commentary from the social world. GigaOm has thoughts on how social and the MSM are connected.

What is most interesting to me however is the cheering which took place at a baseball stadium when the crown learned about the bin Laden news - specifically there was TV coverage of how people in the crowd were scanning their cell phones for the news and sharing it with others in the crowd. The video below gives you a small idea of other coverage I have seen.

The concept of news circulating via social faster than TV is not something we haven't discussed before - but this this stadium example of a large group learning about an important event via people at the center of informal social circle shows you how news dissemination and the web has evolved over the years.











eBay Buys Where.com for Hyper-Local Deal Offers

April 20, 2011

In the race to become a leader in the local deal market – companies seem to be tripping over one another. This includes Google who is working organically while making an unsuccessful bid for Groupon. Twitter and Facebook play in this market as well and eBay just acquired Where.com, a Boston-based local-deals and location-based services company for $135M.

PayPal’s Amanda Pires explains they plan to integrate PayPal into the WHERE mobile app to make it even easier for customers to take advantage of the local deals.

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