In the nineties when communications manufacturers gave the market few choices and there were many proprietary options, companies like Dialogic, NMS Aculab
and others came on the scene and gave users choice by allowing them to purchase DSP resource boards which let computers become communications processors. For the first time you could build your own PBX, prepaid calling card system or anything else you could want.
Best of all, you could have it any way you wanted it… Not just the way the manufacturer of a product-line dictated.
At this time Marc Fribush was working at Dialogic and was selling DSP boards for a variety of the applications outlined above. More recently, Mark is the president of Aretta Communications
and when he started his company he had a vision of leveraging open-source communications to change the market the way the DSP resource board changed communications in the nineties.
Fribush took hold of Asterisk and decided the market needed an embedded IP PBX that was dropped in on premise, eliminating the need for custom installation.
Just as they he was going to market with this idea, Digium decided to launch its own appliance. So the idea was then to push the Asterisk idea up into the cloud where it would benefit from diesel generated backup and a direct internet connection.
The next step was to use virtualization and to pack 50-70 instances of Asterisk on a single server.
This business model is awash in successful buzzwords.