Bob Serr, Parlano CTO, took some time to give me this exclusive interview. In it, he gave some fascinating insight on the impact of industry giants like Google
on the telecom world, and also let me know why Parlano’s presentation at ITEXPO
is something worth looking forward to.
One of the leaders in the burgeoning space of persistent group chat, Parlano gives some of the world's most dynamic organizations competitive advantage through more effective cross-functional group communication. You can read more about them in this recent TMCnet article
How is IP communications changing your company’s strategy?
We see our customers moving in this direction and they are demanding integrated voice and text communications, which we are delivering to them via our SIP/SIMPLE based product.
How has SIP changed communications?
It’s made possible integration at the application level for text and voice communications—as opposed to gateways that connect systems but do not offer an integrated experience for the user that matches the way they do their jobs.
What is the biggest request coming from your customer base?
Seemless integration of persistent group chat with Microsoft’s unified communications platform.
How are you answering their demands?