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Rich Tehrani
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Why Salesforce.com Purchased Radian6

March 30, 2011

The recent Salesforce.com Cloudforce 2011 conference in New York

Word of mouth advertising has always been important to business but today, a small group of people who others trust could be responsible for making or breaking a product or company. This concept is not new as in the past; a small group of journalists could also be responsible for assigning tremendous credibility to a company or product. And in response, companies often treated the media like a sort of royalty – doing their best to influence the influencers.

How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





Heading Back from CTIA Wireless 2011

March 24, 2011

I had a good week down in Orlando, FL at the CTIA show with many meetings. Some highlights included much debate about the AT&T acquisition on T-Mobile and the $3B break up fee associated with it. Then there were new tablets and a focus on backhaul, small cells, LBC and some talk of NFC as well as solutions to tie voice and data connections more tightly together over wireless networks. You'll be hearing more from me on what I learned very soon.

Gogobeans Enables Mobile Cloud Sharing

March 21, 2011

Behold, the semi-social mobile cloud is born



One novel way to store and share information is Gogobeans, a company which allows you to store information in a digital locker in the cloud and share it easily by sharing or “bouncing” a bean to someone else. Last December I covered the company – saying they want to manage your digital life.

What AT&T Purchase of T-Mobile Means

March 20, 2011

Today, AT&T announced it was purchasing T-Mobile from Deutsche Telecom generating a combined entity with 130 million wireless subscribers producing $72.2B per year in revenue. While AT&T had an exclusive contract with Apple to sell iPads and iPhones it could rely on organic growth but now that Cupertino decided polygamy was more lucrative and Google’s Android is unleashing a torrent of cool devices on all networks, the challenge for carriers is to figure out how to compete effectively in a world where differentiating based on device is more difficult.

iPhone and AT&T’s Network Quality Perception

AT&T took a beating while being the exclusive home of the iPhone and was ridiculed on programs from The Daily Show to Saturday Night Live for selling device which couldn’t effectively make phone calls.

How China is Unleashing a Sales Boom for Tech and Media

March 14, 2011

Shanghai at Night
In many parts of the world, rampant pirating of products takes its toll on businesses costing billions of dollars of lost sales and value. While countries like Iran violate rampantly with no signs of improvement, others are slowly making changes.

China is one of the countries under the spotlight because it is growing incredibly fast and so many manufacturing jobs have fled to the country and in return, many there aren't paying the originators for software, movies, music and various other products.

The US has complained to China for years and although there hasn't been much progress, there has at least been the promise of progress from the country's leaders. This is why I called the Apple App Store the OPEC of the West in June of last year. My thinking was, even though I am not a fan of closed app stores, at least Apple is ensuring people get paid for their hard work.




Destress and Boost Productivity With Less Notifications

March 11, 2011

If you are a knowledge worker, there is no doubt getting frequent notifications is a mixed blessing as you make sure you are on top of everything without having to search for what's new. My friend in Sardinia, Luca Filigheddu explains how much stress you can relieve by turning off all the notifications and in general I agree.

I get an email every few moments it seems so I do not use email alerts but I do have alerts for some Twitter and Facebook functions as well as news alerts for a number of news apps on my devices. Perhaps I should turn them off - as they do get annoying and they show up on all my mobile devices.

The one certainty is as we keep installing more apps - the opportunity for us to turn on notifications increases and if we aren't careful, we slowly decrease our productivity as interuptions are the enemy of concentration.

Avaya's Phil Edholm told me years back that your brain can adjust to multitasking and excel at becoming interrupt-driven. In other words, ADHD can be induced.





Comcast 100 Mbps Voice and Data Service Unveiled

March 11, 2011

Comcast has just introduced 100 Mbps voice and scalable voice service in in California and the bundle shows the cable provider is very serious about becoming a major player in the fixed-line voice and data business. Combining Sharepoint, Exchange Server and antivirus software, Comcast Business Class Internet is a viable solution for companies who want to outsource much of their information technology needs to their carrier.

For more, I reached out to VoIP blogger and tech enthusiast Andy Abramson for his thoughts:

"This new effort combines the Docsis 3.0 cable modem standard with the acquisition of NGT by Comcast.

How YouTube Takes Consumer Time from TV

March 10, 2011

In the past I have discussed how TV disruption may happen more slowly than you think because of the tens of billions of dollars in affiliate fees changing hands. But this doesn't mean there aren't brilliant innovators out there using YouTube and other sites to become stars.

Consumer warning: Craziness, profanity and catchiness below


For example I was sent this Charlie Sheen Winning music video today and it is quite catchy. I found it playing "itself" in my head at lunch. Its a Songify This creation by the Gregory Brothers and a look at some of their top videos shows views in range of the many millions - about 60 million "season one" in fact.

So the challenge for TV is not only new methods of delivery but competition for the viewer's time.






Lifelapse May be the Livestreaming System of the Future

March 10, 2011

Recently at ITEXPO I explained to many at the 4GWE speaker dinner that the future of the web is livestreaming from mobile devices onto social networks. A lanyard would be developed to hold your iPhone in place as it records everything that happens and the information would get posted directly to Facebook accounts.

Dave Burstein of DSL Prime told me that carriers wouldn't be able to keep up with the traffic from all these HD streams (he is probably right) - but as I argued with him - this won't stop users from doing it. It's a logical progression from sharing text to pictures to video clips to live video streams and all we needed to make this a reality is the proper way to hold our phones in place so they see the same view we do as we go through life.

I just came across the Lifelapse Experiment and it is a lanyard around a person's neck which holds up a cellphone along with software to livestream your life. Its all very new and you can sign up for the Beta program now if you wish.

Any financial analyst focusing on the wireless market who isn't taking into account the pent up desire for consumers to livestream is simply out of touch with the future.





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