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Verizon

Increase Marketing Spend in a Recession

February 14, 2008

Corporate Phone Bills: $133 Billion in 2008

February 14, 2008



A staggering $133 billion dollars will be spent on communications services by businesses in 2008 according to Insight Research. 39% of this spending will be on cell phone bills. This staggering amount could be reduced if companies explore IP communications solutions that currently exist on the market.

If the economy is indeed slowing, a painless way to save money is to explore the world of IP communications more thoroughly and picking solutions which not only save your business money but they also increase flexibility and customer satisfaction.

Even if you have an IP PBX, be sure you also have SIP trunking so your calls are routed in the most cost-effective fashion possible. If you are a big user of telephony be sure to look at VoIP peering.





Telco 2.0 - the Microsoft way

February 14, 2008

The following are comments from Ovum SVP, Brett Azuma on Microsoft and what they are up to in service provider communications. I thought this was worth passing along.

Microsoft provided an update on its Telco 2.0 vision. The analyst telebriefing indicated that Microsoft's revenues for the Communications Sector exceeded $2bn in 2007.

Verizon's Network Upgrades

February 14, 2008



If you haven't been paying attention, you will have missed the fact that Verizon Wireless is investing like mad around the US to improve their mobile network. The quality of the wireless network was amazing to begin with and now this. VZW puts out a release every few days about a new region they are enhancing.

Perhaps all wireless companies are spending the same amount but if so they are not taking advantage of the free publicity that comes with putting our frequent press releases on their progress.

In my experience, companies who put out frequent releases do better than those who do not.

The more the editors in the world see your name surrounded by positive news the more likely they are to write nice things about you.

If you have any doubts, read to the end.

Today's release is about improving the network in Kansas, Missouri and Southern Illinois.











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