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Rich Tehrani
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Google Far More Feared than Microsoft

July 26, 2010

"What happens if Google chooses to come into your space with your own content?"

I grew up at a time when companies were afraid of Microsoft because whenever they came up with a good idea, Redmond would copy it and potentially put them out of business. They weren't always successful but having the world's largest software company in your market was generally a recipe for reducing investor interest.

And I would have to say that after a lack of marketing skill, no other force has slain more tech entrepreneurs than Microsoft.

Altering Language to Achieve Government Objectives

July 26, 2010

Language is obviously crucial to describing and understanding the world around us but did you know the particular language you speak can influence how you see the world as compared to speakers of other languages? This weekend I had a chance to read a fascinating article in the Wall Street Journal on the topic authored by Lera Boroditsky who is a professor of psychology at Stanford University and editor in chief of Frontiers in Cultural Psychology.

What makes the article so interesting is the analysis of speakers of different languages and the differences in how they interpret the world. For example, 1/3 of the world uses language with absolute directions for space as opposed to relative ones and as a result the speakers of such languages are able to perform navigational feats scientists once thought humans were incapable of.

Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


ShopVisible on Mobile Commerce

July 22, 2010

There has been and will continue to be a massive increase in mobile commerce as consumers are becoming more accustomed to shopping online and mobile devices are proliferating and providing bigger screens and better interfaces. Personally I have been amazed at how easy it is to use a number of sites such as Amazon to purchase as I am walking while walking by doing a quick search and check-out without the need to enter in a great deal of data.

There are many hundreds of thousands of retailers globally or more who must grapple with developing online interfaces which allow customers to make rapid purchases regardless of device. ShopVisible LLC is one company devoted to helping retailers migrate seamlessly to the mobile web and I did get a chance to test one of the implementations they performed for a customer and thought the results were good in that they gave consumers a chance to find what they wanted in a non-cluttered manner.

Skype Upgrade Supercharges iPhone 4

July 21, 2010

For all the benefits Skype has given users of PCs and MACs, on an iPhone the app was inferior on so many levels. Bluetooth connectivity was nonexistent and multitasking was not allowed on the app - the OS didn't support it either. Basically you could use Skype for outbound calls on your iPhone but a lack of multitasking meant you dropped calls when you left the app and forget about IM because again, if you left the app to check email or stream music you wouldn't get your inbound messages.

Today, the company just announced an upgrade which should make Skype one of the most-used apps on the iPhone.

Sorry to my Readers

July 20, 2010

I have been preoccupied with a host of initiatives which have kept me from writing today. Not only that but I owe my editors columns for Customer Interaction Solutions Magazine and I believe Unified Communications as well. We also have a number of companies visiting TMC tomorrow so I expect to be spending time with them digesting new products and absorbing the latest happenings.

If that werent enough I am also deeply involved with my team in helping to produce the best ITEXPO ever with collocated conferences which are all related to tech and telcom and should be a perfect attration to the thousands of show attendees who want to keep up with the markets in this ever-changing tech world.

As a reminder, ITEXPO is going to be held October 4-6 in Los Angeles, CA and you may register here.

Stay tuned, I will be back soon.





AT&T Churn Rate Insanely Low

July 17, 2010

Gary Kim does a great job explaining in an articlethat Customers will put up with a a lot of imperfection in service quality as evidenced by the 1% churn rate of AT&T versus the industry average of 3%. One wonders however if this staggering low rate isn't just consumers not wanting to give up their iPhones. Kim also mentions Verizon in his post and I agree that the real test comes when the iPhone gets offered on this network - if ever. My experience has shown that around 50% of AT&T users would switch to Verizon based on casual conversations. The impact of so many millions of customers switching carriers would obviously mean the burden of supporting all this wireless data will switch from one carrier to another quite quickly. This brings us back to AT&T who has a limited amount of time to improve it's network before it has to deal with real competition from the Verizon iPhone, Droid X or new Blackberry device said to be yet another iPhone killer.

Consumer Reports Says Steer Clear of iPhone 4

July 12, 2010

Consumer Reports has tested the iPhone 4 in its lab and has duplicated the antenna problem so many are having. The problem has to do with signal quality degrading to the point of calls being dropped by the iPhone. The fix they found is to use duct tape or other nonconductive material to cover the spot on the lower left of the phone which causes problems.

Apple, for its part is going to roll out a software update which alters its calculation of antenna bars and they believe this will solve the problem.

Mobile YouTube Site Shows Cloud's Potential

July 9, 2010

iJustine's videos on the mobile version of YouTube running on an iPhone 4


Without a doubt one of the best results of the feud between Microsoft and Google is the migration towards web-based apps by the search giant. Two things Google will continue to do to take the wind out of Apple's sails are to provide applications and services which give Android an advantage over the iPhone and migrate applications to the cloud. The reason for the cloud migration has to do with proving you can do everything you need to in a hosted data center and that local apps are a legacy nuisance.

Spotted Dog Technology Brings Firefighting into the Cloud

July 8, 2010

Technology when applied to many processes can help them become more efficient. The spreadsheet is a simple example of an application which not only boosted efficiency; it allowed businesses to play our numerous business scenarios in real-time. Being in the media business back when we used to call it publishing, I have never ceased to be amazed at how computers changed the face of mailing lists, invoicing, printing through desktop publishing and eventually even article and blog distribution through sophisticated content management.

In some applications technology not only saves money and increases productivity but it can save lives as well.

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