No Cablecos Boost Joost

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Rich Tehrani
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No Cablecos Boost Joost

Who is the best potential acquirer of Joost, the web-based TV service which was launched by Skype founders Janus Friis and Niklas Zennstrom? The cable companies of course and although you would imagine the cablecos would be all over this deal, so far they have opted out of buying the company that is supposedly shopping itself. As this article points out, Joost lost momentum and does not have a great deal of traffic. A cable company however could certainly boost the traffic with content deals and promotion through its various vehicles.

The question is, why not start from scratch if you are a cable company and are doing so much of the work?

I guess if no cable companies come to the table there is always eBay.



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