Video Changing Presidential Campaigns

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Video Changing Presidential Campaigns

Video is becoming a strong campaign tool. Recently I wrote about how John McCain used it coupled with web 2.0 techniques to generate interest. Today, the Obama campaign sent out Barack Obama's Germany speech which was obviously written to generate world interest in his campaign.

We are finally seeing a campaign where the internet has the potential to be as important or perhaps more important than television news. Moreover, it would be smart for TV producers to monitor web interest of video clips to ensure they are showing what the population is most interested in.

JibJab is just one of the examples of a video which spread virally and then became a TV sensation. I expect this campaign to bring the online/TV world together like never before.

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