Om Malik writes a great piece on the death of the personal blog which I agree
with. From a  search engine standpoint, the larger sites that aggregate
blogs always have the advantage as well. This wasn't really mentioned in the
article but I have noticed this trend. I have also noticed may independent
bloggers being solicited by large sites to write based on ad revenue share
programs. Bloggers may have an easier time generating revenue if they team up
with a large site that has a following already.
What we are seeing is the birth of blog syndicates which is a natural
evolution of a loose network of bloggers. Big business always consolidates and
maximizes profits. It is capitalism at its best and on the Internet it works the
same way as it does everywhere else. Just a lot faster.