Google Buys Technorati – Not

Tom, I have to disagree with your point about Google buying Technorati. Although there are compelling reasons for Google to do this they can do everything Technorati does and more with a few days of programming. After all legend has it that Google News was built in a few days… Blog search can be built in the same amount of time if not less.

Let’s look at the facts. Google already searches and indexes all the blogs out there anyway. All they need to do is to add a tab next to News on the Google search results bar and voila, the need for Technorati goes away.

Tom, even though your new blog design looks fantastic, I am inclined to think Microsoft, Yahoo! or some other company such a major publisher will pick them up. Google doesn’t need them and if they do choose to purchase the company it will be a purely defensive play.

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Accurate prediction Rich,well done...

You did read me saying quote:

"They could simply develop their own. It wouldn't be that hard for Google to read the rel="tag" code already in place within blogs and then use Google's search engine wizardry to figure out blogs with the most authority, the most relevant blog post, etc."

So I too think Google could just build their own and they have enough industry authority to build their own blog database w/o buying Technorati.

In fact, it looks like Google does have a blog search beta. I just blogged about it.

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This page contains a single entry by Rich Tehrani published on September 13, 2005 5:40 PM.

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