Broadsoft scored a win selling a hosted VoIP solution to InTechnology in the UK. Using their own network and adding IP Centrex to an array of offerings from VPNs to backups, InTechnology sees hosted VoIP as just another managed service.

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AlwaysOn launched a similar service last year, and Dimension Data has also signed a deal with Broadsoft. Vonage, a US VoIP service with a strong consumer and single-user bias, launched in the UK in late December last year.

"In Europe there could be up to 45 million broadband lines," said Gareth Williams, market analyst at InClarity. "If hosted VoIP is only a small percentage of that total, you're still looking at a very healthy market."