I Didn't Get Your Message

Two people I know told me today that they are meeting more and more people that just delete e-mail and voicemail. The theory goes if it is important they will just call again or e-mail again, etc.

These are generally people in management positions.

One of my discussions focused on how we will communicate in the future if people don't read or listen to messages.

It is common knowledge that e-mail marketing is less effective than at any time in the past. Perhaps this is why -- coupled with spam filters, etc.

One wonders how we will communicate in the future.
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