Jajah and Iotum

Blackberry users are having a banner day as fist they are able to run their programs on Windows Mobile computers and now Iotum and JaJah are collaborating to allow the power of Jajah’s calling network to be combined with Iotum’s Talk-Now application.
 
"We saw a clear opportunity to enhance the experience for mobile users by partnering with JAJAH," said Iotum CEO Alec Saunders. "Initially, our collaboration means that Iotum Talk-Now users will have one-click access to JAJAH for all their contacts. In the future, Iotum will release other 'New Presence'-enabled applications in conjunction with JAJAH, such as PIN-less, mobile conferencing."
 
What are the benefits? Blackberry users now can have access to all the presence applications Iotum offers and at the same time collaborate seamlessly with their Jajah contacts.
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Jajah seems to be making waves with partnerships. First iPhone, now Iotum. I thought their service was sort of complicated. They're the middleman service for VoIP calls no?

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