Lead Generation Specialist

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Lead Generation Specialist

I found a new title in my travels. The Lead Generation Manager or Specialist. I had never ever seen this title before in all my travels and interaction with companies. So it is interesting to see numerous companies coming to the conclusion that they need a new class of person to help generate new sales. I think it is a pretty important move for many telecom companies. All too often communications companies are run by technical people or accountants, neither of which have the formal training in PR and marketing to really understand why these areas are needed. A lead generation title implies the company understands why they are in business... To generate new customers. Again, this is a great sign that many in the telecom space get it and are on the right path. Of course this is just one man's opinion.



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