April 7, 2007
I was quoted in today’s edition of the Los Angeles Times regarding the Verizon Vs. Vonage
case. I had a busy day yesterday and I received quite a few calls from reporters regarding this issue. I already blogged about the Chicago Tribune
and San Jose Mercury News
When I spoke with Jim, the court had just ordered
Vonage to stop accepting new customers. After this interview however the company won a temporary stay
of the federal judge’s ruling.
Here is my quote:
Some industry experts, although pessimistic about Vonage's future, weren't ready to bury the company.
"It's not as bad as the worst-case scenario — no stay at all, which would have closed them down — but it's still dire," said Clayton Moran, an analyst at Stanford Group.
Money-losing Vonage has been spending huge amounts on advertising and marketing to attract new customers, a strategy aimed at helping it reach its goal of becoming profitable by early next year.
"It's imperative they continue to grow for them to be viable in the long term," said Rich Tehrani, head of Technology Marketing Corp., which publishes the trade magazine Telephony.
Vonage already is losing 55,000 customers a month but has used its heavy marketing to attract more new customers than it lost.
, jim granelli
, la times
, san jose mercury news
, shut down
: Related Tags: angeles times
, marketing attract