Until the Mac Mini came out buying a Mac was like buying a VCR... Akin to investing in a technology that is losing market share rapidly and relevance even more quickly. It seems going forward that Apple has enough momentum in its consumer electronics business to leverage it by selling cool new computers that people actually want. Is it any wonder developers are now taking the platform more seriously? Skype for example has recently announced Mac and Linux clients meaning you can now Skype your friends without having to be on an Intel processor and Microsoft OS.
Skype For Mac
You may have read about the Skype Mac Beta on TMCnet back in August of 2004. There is certainly some synergy in Skype, the company that turned telephony on its ear to support Apple and Linux... If you think about it, Apple is turning computing on its ear by making consumer electronics a part of the PC buying process. Linux is doing the same.
Skype For Linux
It is amazing how much money Microsoft is spending on dispelling the notion that Linux is a cheaper alternative. I think this is a weak way to get people to consider your OS... Even if it is true. The reason is this is a negative ad campaign and they generally don't work. Most MIS types will assume that whatever Microsoft is touting is wrong.
Microsoft should market from a position of strength but that's another story for another time.