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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

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VirtualPBX Invented the UCaaS Space. This is What They're Doing Now.

April 24, 2018



In 1997, years before Skype, Vonage and before Cisco discovered VoIP, VirtualPBX was invented. To say the company was early is an understatement. Hundreds or thousands of communications companies didn't make it through the various bubble bursts between then and now.

Now though, the company is facing intense pressure from well-funded competitors coming at them from numerous directions. Here is how they are differentiating.



In an exclusive interview with CEO Paul Hammond, we discussed the company's latest platform, Dash - three years old and shiny new.







Jabra Responds To Evolving Workplace with Engage 65, 75

April 15, 2018

After exhaustive interviews with 400 call center professionals and IT administrators, Jabra set out to design headsets for the evolving workplace. Respondents told them, automation was handling the easy tasks leaving the higher value phone calls to be handled by agents. 

Also, as rents have climbed, office spaces have gotten smaller and noisier. Open office environments certainly have to be an issue as well.

CounterPath Now does Collaboration

April 15, 2018

President and CEO Donovan Jones



Years before it was fashionable, CounterPath had a soft-client, allowing an app to give mobile devices compatibility with virtually all SIP phone systems. The company's Bria softphone was so ahead of its time, it is pretty incredible that CounterPath hasn't become a household name.

Perhaps that will change as the company recently launched its Stretto Platform for collaboration. We aren't sure we are huge fans of the name Stretto but we are fans of the solutions the company offers. CounterPath can now overlay seamless collaboration on all PBXs. All this while, providing provisioning, battery saving technology, messaging, presence and more.

The benefits become clear when you think about it.







TetraVX Smooths UCaaS Complexity

April 7, 2018


In a recent in-person interview with Jimmy Carroll of TetraVX, he explained the company has an end-user centric approach to consulting with customers to provide superior UC solutions. TetraVX is a new brand of Netrix, LLC launched this past January.

They have an operating committee consisting of the following:

  • Samir Patel – Partner and Director of Unified Communications at Netrix, LLC for four years, Samir has over a decade of experience in the unified communications industry and will be leading delivery and development for TetraVX.
  • James Carroll – Partner and Director of Sales at Netrix, LLC for 11 years, James will be leading TetraVX’s sales and marketing.
  • Vytas Kasniunas – Partner and Director of Channel Relationships at Netrix, LLC for the last five years, Vytas has been with the organization for over 19 years in total and will be leading indirect channel sales and sales operations for TetraVX.


“With increased focus, investment and dedicated research and development, TetraVX will continue to build upon Netrix’s success and provide rapid innovation across the multiple integrated platforms. Supported by the broader Netrix family, TetraVX is poised well to capture the growing UCaaS market and be a leader in the market” said Rob Dang, Managing Director at Netrix, LLC.

In addition to developing its proprietary technology, TetraVX will retain its long-standing partnerships with Microsoft, Cisco, Five9, Nectar, and VOSS.

The company is a CLEC and works with eight tier-one carriers in the U.S.






3Cinteractive Brings CMS and Orchestration to RCS Marketing

March 8, 2018



Thanks to RCS, rich messaging will be the default on all mobile devices meaning companies will have the ability to provide superior messaging and marketing to all customers according to Brian Heikes, VP, Product Mangement and Solutions at 3Cinteractive.

They recently launched some of the first campaigns on the Sprint network when they announced their RCS A2P deployment. Prior to this change, Sprint just allowed P2P RCS capability or person-to-person messaging. Now with the MAP solution, organizations now have the full power sending rich marketing messaging to all consumers.

In addition to the benefit of having RCS work on all handsets, its use allows companies to avoid needing to go through a BigTech gatekeeper who mines the data to sell competitive advertising.

In other words, if you look at the Facebook business model - the first step was to get companies to bring all their customers to the Facebook network by liking their pages. The next step was to charge companies for access to their own customers via algorithm changes and advertising.







FCC CTO Eric Burger and TMC CEO Rich Tehrani to Keynote Ideacom 2018

March 4, 2018



The pace of change in technology continues to increase and if your company generates its income from helping customers deal with these advancements, it's up to you to stay on the cutting edge of technology. Moreover, you need a general awareness of the regulatory environment and what issues are being addressed by the federal government; now and in the future.

It’s why we’re thrilled to announce that Yours Truly (Rich Tehrani) will be giving a keynote presentation at the Ideacom 2018 conference in Washington DC, April 8-10, 2018. The focus of our presentation will be on what resellers and MSPs need to know to adapt to the changing technology landscape.

GENBAND Enables Carriers to Take On Silicon Valley

April 18, 2017

In 2010, we told you Genband has become a mini Alcatel-Lucent for all practical purposes and we couldn't help thinking of this, almost a decade later as we sat, discussing the latest happenings at the company. GENBAND is actually not only a company delivering hardware and software, they have become a cloud-enabler for carriers worldwide. For example, Deutsche Telekom has a consumer app based on Kandy.

Who is GENBAND today? They are becoming the ultimate enabler of carrier communications solutions.

Will the FCC Ban Talking on Flights Next?

April 11, 2017

We realize this is a controversial topic as many people didn't want internet on flights, let alone calling. Having said that, Your's Truly has turned on WiFi Calling on his phone and does occasionally talk in the iPhone mid-flight. The connection isn't usually that great and it is very difficult to hear with all the background noise from the engines. Also - because the upload speed is generally severely limited, the other party will often be challenged to hear you clearly.

The minor inconvenience fellow passengers face from a nearby phone call is certainly far less than noise generated by people talking around you.

See Next Big Thing From Digium @ITEXPO

January 26, 2017

Broadsoft UCaaS Leader - See Them Live @ITEXPO

January 23, 2017

IHS Markit has named Broadsoft the global Unified Communications as a Service (UCaaS) platform leader, with 38% of the total worldwide UCaaS seats running on its platforms, as of the second quarter of 2016.  According to the IHS study, the BroadSoft UCaaS global market leadership position places it ahead of its closest competitors.

“The UCaaS market today is comprised of pure-plays, network operators, cable MSOs, ISPs, system integrators, and traditional premises-based vendors. With a multitude of options, things can be confusing for businesses trying to find the right provider and service to fit their needs,” said Diane Myers, senior research director of VoIP, UC, and IMS for IHS Markit and author of the fourth quarter 2016 Analyst Insight report.

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