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TetraVX Smooths UCaaS Complexity

April 7, 2018


In a recent in-person interview with Jimmy Carroll of TetraVX, he explained the company has an end-user centric approach to consulting with customers to provide superior UC solutions. TetraVX is a new brand of Netrix, LLC launched this past January.

They have an operating committee consisting of the following:

  • Samir Patel – Partner and Director of Unified Communications at Netrix, LLC for four years, Samir has over a decade of experience in the unified communications industry and will be leading delivery and development for TetraVX.
  • James Carroll – Partner and Director of Sales at Netrix, LLC for 11 years, James will be leading TetraVX’s sales and marketing.
  • Vytas Kasniunas – Partner and Director of Channel Relationships at Netrix, LLC for the last five years, Vytas has been with the organization for over 19 years in total and will be leading indirect channel sales and sales operations for TetraVX.


“With increased focus, investment and dedicated research and development, TetraVX will continue to build upon Netrix’s success and provide rapid innovation across the multiple integrated platforms. Supported by the broader Netrix family, TetraVX is poised well to capture the growing UCaaS market and be a leader in the market” said Rob Dang, Managing Director at Netrix, LLC.

In addition to developing its proprietary technology, TetraVX will retain its long-standing partnerships with Microsoft, Cisco, Five9, Nectar, and VOSS.

The company is a CLEC and works with eight tier-one carriers in the U.S.






3Cinteractive Brings CMS and Orchestration to RCS Marketing

March 8, 2018



Thanks to RCS, rich messaging will be the default on all mobile devices meaning companies will have the ability to provide superior messaging and marketing to all customers according to Brian Heikes, VP, Product Mangement and Solutions at 3Cinteractive.

They recently launched some of the first campaigns on the Sprint network when they announced their RCS A2P deployment. Prior to this change, Sprint just allowed P2P RCS capability or person-to-person messaging. Now with the MAP solution, organizations now have the full power sending rich marketing messaging to all consumers.

In addition to the benefit of having RCS work on all handsets, its use allows companies to avoid needing to go through a BigTech gatekeeper who mines the data to sell competitive advertising.

In other words, if you look at the Facebook business model - the first step was to get companies to bring all their customers to the Facebook network by liking their pages. The next step was to charge companies for access to their own customers via algorithm changes and advertising.







FCC CTO Eric Burger and TMC CEO Rich Tehrani to Keynote Ideacom 2018

March 4, 2018



The pace of change in technology continues to increase and if your company generates its income from helping customers deal with these advancements, it's up to you to stay on the cutting edge of technology. Moreover, you need a general awareness of the regulatory environment and what issues are being addressed by the federal government; now and in the future.

It’s why we’re thrilled to announce that Yours Truly (Rich Tehrani) will be giving a keynote presentation at the Ideacom 2018 conference in Washington DC, April 8-10, 2018. The focus of our presentation will be on what resellers and MSPs need to know to adapt to the changing technology landscape.

GENBAND Enables Carriers to Take On Silicon Valley

April 18, 2017

In 2010, we told you Genband has become a mini Alcatel-Lucent for all practical purposes and we couldn't help thinking of this, almost a decade later as we sat, discussing the latest happenings at the company. GENBAND is actually not only a company delivering hardware and software, they have become a cloud-enabler for carriers worldwide. For example, Deutsche Telekom has a consumer app based on Kandy.

Who is GENBAND today? They are becoming the ultimate enabler of carrier communications solutions.

Will the FCC Ban Talking on Flights Next?

April 11, 2017

We realize this is a controversial topic as many people didn't want internet on flights, let alone calling. Having said that, Your's Truly has turned on WiFi Calling on his phone and does occasionally talk in the iPhone mid-flight. The connection isn't usually that great and it is very difficult to hear with all the background noise from the engines. Also - because the upload speed is generally severely limited, the other party will often be challenged to hear you clearly.

The minor inconvenience fellow passengers face from a nearby phone call is certainly far less than noise generated by people talking around you.

See Next Big Thing From Digium @ITEXPO

January 26, 2017

Broadsoft UCaaS Leader - See Them Live @ITEXPO

January 23, 2017

IHS Markit has named Broadsoft the global Unified Communications as a Service (UCaaS) platform leader, with 38% of the total worldwide UCaaS seats running on its platforms, as of the second quarter of 2016.  According to the IHS study, the BroadSoft UCaaS global market leadership position places it ahead of its closest competitors.

“The UCaaS market today is comprised of pure-plays, network operators, cable MSOs, ISPs, system integrators, and traditional premises-based vendors. With a multitude of options, things can be confusing for businesses trying to find the right provider and service to fit their needs,” said Diane Myers, senior research director of VoIP, UC, and IMS for IHS Markit and author of the fourth quarter 2016 Analyst Insight report.

After the Election: Getting Mac and PC to Start Talking

November 8, 2016



I have a minor quibble with my communications systems. throughout the day - based on the numerous initiatives I am involved with, I need to monitor 6 email accounts, WhatsApp, iMessage/SMS, Google Hangouts, Facebook Messenger, Skype, LinkedIn and Twitter. This is just off the top of my head by the way and its maddening.

I also monitor a web chat account from time to time to ensure coverage. Sometimes i also message via Slack and BaseCamp among others.

In short, I feel most of my life these days is switching between Windows and iOS and various messaging apps.

Can't we all just get along?

As many of us head to the polls and cast our votes, we hope that:
  1. There will be just one winner tonight.
  2. Whoever wins will reach out to the other side and get a dialogue going.

But tech it seems can be as bad as politics.











You Can Now Use your Phone on the Plane

September 9, 2016

The latest Windows 10 update makes it easier than ever to bring your mobile lifestyle onto an airplane. If you go into Settings and then Network & Internet, under Mobile hotspot, you can turn the service on and set a network name and password. As I write this on a Microsoft Surface Book, I decided to try the feature out. I then connected an iPhone and within a minute the phone rang.



New Skype Spock Chatbot Dissapoints

August 5, 2016

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