Telecom Ad Spending Increases

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Telecom Ad Spending Increases

Andy Abramson points out today that telecom companies will be spending more and more ad dollars online. One of the reasons for this is the rise of the do-not-call list which has made it less effective to use the the telephone to sell. Companies such as service providers need to find new marketing mediums and the web becomes the beneficiary. What is more interesting to me is the rise of the affiliate program. These sorts of offers by service providers were hot in the nineties and then fizzled. It is once again a good move to become a telecom affiliate.



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