The Killer Service

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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The Killer Service

In case you missed the release, here are the official numbers from ITEXPO in Miami. We have officially outgrown every hotel and are now moving the event to convention centers after selling out three shows in a row. To be honest I was caught off guard at not only how fast the exhibitors grew but the attendees. I can't fathom how people from 70 countries found their way to Miami for the ITEXPO Miami show. Everyone keeps telling me we should call it the UN of VoIP.

What this validates for me personally is the theme of VoIP 2.0 and that more importantly the industry is now going to the next level of applications and technologies. This will e a critical year for VoIP IMO as the spotlight has never shone so bright on our young but thriving industry. Occasional network outages or 911 problems have the potential to shake us up a bit but in the end these minor problems will give way to a world where VoIP replaces the PSTN.

How we sell applications and services is what will be fun in the coming years. We need to package apps around VoIP and stop focusing so much on bargain-basement pricing. As much as I have chastised Verizon Wireless in this blog and in my magazine columns, I love them dearly as a company because they give me coverage no other service provider can match. Service providers need to differentiate themselves like Verizon Wireless did. You must find a niche. You can't all be the cut-rate choice; you need to be better at something.

This is a crucial marketing concept. Stop focusing on dollars and focus on the sense. We need THE Killer Service  just as software and platform companies look to a killer application!


More Than 6,200 People Attend INTERNET TELEPHONY Conference & Expo in Miami; Attendance at Leading VoIP Conference Grows 72% Over 2004

NORWALK, Conn. --(Business Wire)-- March 7, 2005 -- Technology Marketing Corporation (TMC(R)) today announced that total attendance at its INTERNET TELEPHONY Conference and EXPO Miami 2005, held at the Hyatt Regency Hotel and James L. Knight Convention Center in Downtown Miami last month, exceeded last year's total by more than 72% -- reaching 6,228 total attendees over the four days of the event. This makes it the most successful INTERNET TELEPHONY Conference & EXPO ever held. The conference was launched in 1999, the height of the "telecom bubble" of the late 1990s.

"The theme of this year's conference, `VoIP 2.0,' couldn't have been more on the mark. It's clear that VoIP has left the test bed and solutions as solutions are being deployed in large numbers, even more enterprises, government agencies and service providers are preparing their VoIP strategies," explained Rich Tehrani, TMC's president and conference chairman.

Tehrani continued, "This year's overwhelming turnout is a clear indicator that IP telephony is now viewed as an effective, reliable vehicle for global communication. Clearly, VoIP is here to stay and representatives from over 70 countries decided that INTERNET TELEPHONY Conference & EXPO was the best place to come learn about it."

TMC also reported a 50% increase in the number of exhibitors from 2004, and this event represents the third INTERNET TELEPHONY conference in succession where all available exhibit space sold out.

INTERNET TELEPHONY(R) Conference & EXPO is the world's largest international VoIP marketplace where buyers and sellers convene at a single venue. The show includes four days of conference sessions, more than 17 hours of open exhibit time and networking events. The schedule gives vendors, manufacturers and other interested parties an ideal opportunity to meet and compare products, as well as ascertain an accurate snapshot of the state of the industry.

The next INTERNET TELEPHONY(R) Conference and EXPO is scheduled for October 24-27, 2005 at the Los Angeles Convention Center in Los Angeles, California. For additional information, visit

About TMC

Technology Marketing Corporation (TMC) publishes two print magazines: Customer Interaction Solutions, and Internet Telephony; five digital publications: SIP Magazine, Speech-World, WiFI Telephony Magazine, VoIP Developer, WiMAX Magazine; and the online publications, Planet PDA Magazine, WiFi Revolution, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC also produces The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at

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