The VoIP Reseller Opportunity

Industry pundits say no one is making money in VoIP. People who make predictions like this are so out of touch with reality they are probably on their way to Neverland with the kids for vacation. I keynoted at an ABP user conference and had a "distinguished" speaker from MCI say in front of an audience of resellers that no one is making money in VoIP except for conference organizers! (Here is a hint, his initials are Dr. H.S.) While I can tell you first-hand that the VoIP conference business is doing great, I wasn't prepared for the number of resellers who came up to me at lunch to say they are making a killing selling VoIP products and services. Yes the opportunity is very real and we were on-track to attract over 1,000 resellers to this ITEXPO! This is a record not seen since the 2000 time-frame.

Why are resellers coming in droves? Because people are buying VoIP products in record numbers.

Recently we decided to survey some of our web visitors, including the Internet Telephony Magazine online readers and it is amazing to see how much purchasing is going on among the TMC community. Here are the stats:

87% of the visitors are personally involved in the purchase of VoIP products
83% plan on purchasing products and services in the next 12 months.

These are the actual products and services that will be purchased:

Product

Percentage of Purchases Among Audience

IP Phones

70%

VoIP Gateways

61%

WiFi Telephony Products

53%

IP PBXs

45%

IP Video

43%

SIP Phones

41%

Network Management Tools

34%


So there you have it. People are buying VoIP products like never before. Logic tells us that resellers are needed for many of these installs. With growth numbers like this, who isn't making money in VoIP and more importantly who has their head in the sand (and that's putting it nicely)?

BTW, Wednesday, February 23 is VoIP Reseller day at the show and we are offering this session free to all resellers. Why are we doing this? One simple reason, without a very healthy reseller market, the VoIP industry cannot flourish. To be honest, many engineers who develop today's VoIP products have the marketing skills of a corpse and distribution skills worse than their marketing skills.

Over the years I have seen countless VoIP companies with amazing products fail miserable because they have no marketing or distribution strategy. Trillions of dollars of investment (in technology in general going back a few decades) have been blown by technical and financial people who head up companies and think customers will find them without sales and distribution!

In every case, they are 100% wrong and will stay wrong forever. Even Apple with the lion's share of the portable music player business market like they are laggards in the industry. As a distribution strategy, they opened their own stores! In addition, every company is dying to resell a product with such a huge marketing budget.

The most successful companies have people at the top that understand sales or marketing. If they understand both then that company has an even better chance of succeeding.

Enough ranting. My goal is simple. Educate resellers. Make them rich. Have them grow and take on more and more VoIP products to resell. As this happens, customers get better pricing and more choice and the VoIP market flourishes. VoIP resellers... Welcome to the TMC family.

If you are a reseller that wants free press please send me the details of your successful deployments. I will make sure we highlight your achievements for the world to see.

The opinions and views expressed in comments, blogs, etc. are those of the authors alone and not necessarily those of TMC, TMCnet, or its editors. TMCnet reserves the right to edit, delete, or otherwise make changes to the content that appears on these pages at its own discretion and as it deems necessary.
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13 Comments

I don't have any data to dispute or confirm the claim that "people are buying VoIP products like never before," but I have some problems with the methodology used to support that claim. Using results of a survey on planned VoIP purchases is somewhat akin to using forward P/E to pick your stocks -- it's OK if you think people are 100% honest and knowledgeable, but...

I think a claim that "people are buying VoIP products like never before" would be better substantiated with actual revenue figures from people selling VoIP products. Otherwise, it's more a claim that "people are claiming they plan to buy VoIP products like never before..."

Avaya and Cisco say they are selling more VoIP products than ever. Many of the companies experiencing rapid growth rates selling VoIP products are privately held and don't release such figures. The analysts all support the fact that there is a massive increase in VoIP spending. I don't have the studies in front of me as I am at the ITEXPO show but all evidence in the industry shows much higher levels of purchasing.

It seems like a wise idea for me to spend more time focusing on actual growth rates when I speak with vendors at the show this week. I understand a healthy level of skepticism is lingering around VoIP as we have all been through this before in 2000.

Who or rather where are the best VoIP reseller opts?

It depends. You can sell service, equipment, etc. You can sell to consumers, enterprise, service provider customers. Sign up for Internet Telephony Magazine and come to ITEXPO to learn more. Check out our site for details and opportunities: www.tmcnet.com.

There is a huge market out there for VOIP phone service that is lacking people taking up on this advantage. In my town i have started to take up on this program and have joined a company as a reseller. I am do a lot in sales. I work for a cell phone company and i have been doing a lot of sales out of my store, and soon my company has a meeting with the owner to maybe carry the product. You guys should check out the website www.nationalvoipreseller.com or www.celluarcity.com any question feel free to e0mail me at owner@celluarcity.com

hi
if i will become your voip reseller how you will give me rate and how will come per minutes write me full details. and if you have any dialer then give me with a trial pin.

thanks
nurul afsar
bahrain

I think a lot of people is forgeting the about the internatinal market where VoIP still a new but not unknown technology... Remember if you go for the US market you need to fight you way through to gain and keep customers, but on many other countries the market still open.

At least that's what I'm doing to gain more subscribers and profit, with a minimum ivestment

Luis Galarza, Business and Telecommunication Consultant
From Cogni360 And Associates
71 Pleasant st
Leominster, MA 01453

URL: http://www.cogni360.com
.

all about reseller program

If u want to become a reseller with high service benefits and sales benefits
contact : sales@globaliconnect.net

you wont regret it , and who does not want to make $$$$?

Any confusion regarding the reseller programs? You can get more information from http://www.tmcnet.com/usubmit/2007/11/03/3067031.htm

Hi

Im following the VoIP progress closely,ive been looking for the best deal on VoIP reselling anyone with information please contact me i think VoIP is the future that you cannot ignore.

Tawana Zaranyika, Bsc
CEO/Owner Trutazara

| Reply

how can I become a voip reseller?

If you want to be a VOIP reseller in the Los Angeles area please contact me:

davewilson@thriveonit.net

Serious Inquires only.

Thank you!

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