Tom Keating on Vonage

Rich Tehrani : Communications and Technology Blog - Tehrani.com
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Tom Keating on Vonage

Tom’s Vonage blog is sure to jog your memory of that catchy Vonage jingle. While you listen you can learn about Vonage’s use of a direct mail newsletter to drive customer affinity and sell more product. If for no other reason than to wake service providers up, I am glad Jeff Citron is at the head of this company. What was the most interesting marketing ILECS have done? Answer: Stuff a flyer in your phone bill. Sure this is great timing. Hey my phone bill is $150 this month. Bummer. What’s this? A way I can spend more money? I can purchase Voicemail? Caller-ID? Where do I sign?

This guy knows how to market (OK there is an entire marketing team so I need to split the credit). Regardless. You get the idea. These guys know marketing and have quickly taken the lead over the number two player. After cable companies there is no really strong second to Vonage. What a great place to be in.



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