Tom’s Vonage blog is sure to jog your memory of that catchy Vonage jingle. While you listen you can learn about Vonage’s use of a direct mail newsletter to drive customer affinity and sell more product. If for no other reason than to wake service providers up, I am glad Jeff Citron is at the head of this company. What was the most interesting marketing ILECS have done? Answer: Stuff a flyer in your phone bill. Sure this is great timing. Hey my phone bill is $150 this month. Bummer. What’s this? A way I can spend more money? I can purchase Voicemail? Caller-ID? Where do I sign?
This guy knows how to market (OK there is an entire marketing team so I need to split the credit). Regardless. You get the idea. These guys know marketing and have quickly taken the lead over the number two player. After cable companies there is no really strong second to Vonage. What a great place to be in.
Tom Keating on Vonage
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Any idea what the problem with Packet8 is and 8x8, itself?
Why is it that they apparently have the best QOS out there, yet, only have 50,000 subscribers?
Is it management, or is it the product?
Thanks
It could also be marketing dollars. Packet8 does not get the continuous cash infusions that Vonage has been getting. It is an older company that is already public (read no exit strategy). You can't turn on a TV, open a newspaper or read a magazine without seeing Vonage ads.
I can't recall a Packet8 ad anywhere.