January 11, 2005
According to my colleague David Butcher, Assistant Editor of Customer Interaction Solutions Magazine, VoiceGlo has been busy. His witty VoiceGlo article
points out how many simultaneous things VoiceGlo is doing like letting their GloConnect product connect to 600 million instant messenger users, such as AOL, Yahoo, MSN and ICQ. Yesterday's Will PhoneGAIM Unseat Skype
blog entry also hinted the way to take Skype out is with messenger integration. After all, 50 million Skype downloads is tough to compete with if you don't have a built-in network of your ownDavid further points out that VoiceGlo is running a massive ad campaign and actually lists the stations where you can see the ad. It seems like they are spending a fortune. What I find interesting is how a company like Skype was able to virally grow a user base and others don't have this same luxury. I can't find how many VoiceGlo clients have been downloaded for example. Is this a good or bad sign? Skype seems to have done a great job in leveraging Kazaa relationships to get their client positioned as the VoIP equivalent to Kazaa and that resonated with millions of broadband users worldwide. Pretty smart. Others now are trying to cause this same viral expansion and it will work for some and not others.VoiceGlo is augmenting viral marketing with television and web ads. Will this be the way to unseat Skype? Maybe. I saw research recently that says VoiceGlo is the #2 VoIP app being used. I don't recall where I saw it and am open to comments on this post about market share. VoiceGlo's President Ed Cespedes will be keynoting our Miami Internet Telephony Conference & Expo and I am looking forward to hearing about their future VoIP plans.