Internet Telephony Conference & Expo Mashup Announced

Today, Technology Marketing Corporation (TMC) the company that produces Internet Telephony Conference & Expo (ITEXPO) announced it has produced a mashup of its domestic attendees signed up for the conference in order to graphically represent where the major interest areas lie in the Voice over IP market. A mashup is a website or application integrating data from various sources into a seamless browsing experience.

Mashups are often databases merged with Google Maps and in this case Google Maps was used as the interface to show where ITEXPO attendees reside or work. In order for the mashup to function the database of attendees to ITEXPO as of December 1, 2005 was run through a service that converted zip codes to longitude and latitude information. This file was subsequently fed into Google Maps to show a graphical representation of where attendees to ITEXPO are located.

Internet Telephony Conference & Expo routinely attracts attendees from over 70 countries as well making it the best-attended international VoIP event. These attendees are not represented on this map. Conference sessions at ITEXPO are routinely translated in other languages and this year Spanish and Portuguese translators will be on hand.

According to Rich Tehrani conference chairman, “We wanted to be among the first conference organizers if not the first to have a mashup of our attendance data.” Tehrani continued, “As a show that bills itself as the ultimate place to see VoIP 2.0 in action, we felt having a mashup of our attendance makes sense. Mashups are according to most, one of the hallmarks of the Web 2.0 world of software and services.

“It is my belief that just as web applications are becoming more interconnected, VoIP 2.0 applications too will be more interconnected with one another as well as tightly coupled with Web 2.0 applications.” Exclaimed Tehrani.

Internet Telephony Conference & Expo takes place in roughly two weeks in Ft. Lauderdale, Florida. The exact dates are January 24-27, 2005.