I received a call today from a telco blog reader who asked if we were serious about our conference guarantee at Internet Telephony Conference and Expo. Of course I replied "YES" and he asked why we have never seen this policy before in the industry. I answered that it could be because that this industry has so many financial alliances between show producers and vendors in the industry... These show producers on the take would lose money if they offered any refund. They would take a bath. I know this for sure as we get new conferees switching from other events regularly and the sentiment is always the same. They come to ITEXPO to learn. Not for a concert, picnic, magic act or drinking festival.Having run telecom conferences for close to 20 years now, we at TMC know there is tremendous value in inviting only the best companies to participate as speakers. BTW we have found that many (not all) CEO speakers lack the ability to refrain from giving you a sales pitch. My toughest job is getting people with CXO titles to understand that the conferee comes first. Many times they think they come first and conferees are second.Many of these people aren't invited back to ITEXPO yet they seem to pop up at other conferences. Here is the actual text of the guarantee. We mean it. If you don't learn anything we don't want your money. We are sorry for wasting your time and hope you will forgive us. I am unsure why we are the only conference company giving a guarantee but I have an idea.Please come to our show and judge for yourself.Conference Guarantee
Why Don't All VoIP Shows Come With a Guarantee?
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January 11, 2005 8:11 PM
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