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Rich Tehrani
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Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


TMC editors in San Jose Next Week

July 8, 2010

Next Week, my team and I will be hosting meetings in San Jose where the technology and communications markets will have unprecedented access to TMC editors and the ability to tell their story in TMC's video newsroom. Since I blogged about the opportunity a while back we have already scheduled over 60 meetings. We are subsequently flying more of our team out to the west coast to handle the meetings. The good news is there is still some more space left for meetings now that we have decided to send more resources cross-country from our headquarters in Connecticut.

Moreoever, this event now has networking potential meaning you will not only meet editors but others in the industry.

Invitation Only Video Interviews in San Jose with TMC

June 29, 2010

OK - it is kind of weird to call it "invitation only" if I am blogging about it but somehow it doesn't seem right to not let you know that TMC will be on-hand in Silicon Valley performing a host of video interviews with the best and brightest minds in tech and communications at the San Jose Marriott Tues, JULY 13th - Thurs, JULY 15th.

A sample screen shot of an interview which took place just outside of Washington DC


Here is a link to the most recent interviews I posted from a similar trip to the Washington DC area. If you are interested in consideration be sure to reach out immediately to Jaime Hernaez (jhernaez (at) tmcnet.com).

Since word got out about these interviews the spots have been filling up faster than in any city we have gone to so please be aware we expect all spots to fill up soon.

Here is a sample video from our recent DC trip



Looking for CXOs in DC/Maryland for Video Interviews

June 15, 2010

Attention readers - in our never-ending quest to keep TMC's growing audience up to date on the latest happenings in the market we will be in DC with our video crew next week interviewing companies in the Baltimore and Washington DC area. We are looking for CEOs, CMOs, and Presidents at companies which are in the tech and/or communications spaces. This includes 4G, satellite, cable, etc. Here is a sample of what the finished video will look like.

If you are interested, the exact dates are Tuesday, June 22nd and Wednesday, June 23rd and the location is the Gaylord National Resort & Convention Center in National Harbor, MD (directions).

Please contact Jaime Hernaez for consideration.



Phone.com and the Next Phase of VoIP

June 14, 2010

If you want to thank someone for lowering your phone bill, you have a few options - you can thank the founders of Skype and Vonage or go back to the nineties and thank the many people at VocalTec who invented and popularized VoIP before anyone else even thought of it. Much of the reason TMC decided to launch a magazine titled Internet Telephony back in 1997 was because we saw the transformational power of the IP telephony gateways and software which VocalTec produced.

VocalTec co-founder Alon Cohen is a personal hero for what he did by literally changing the way the world communicates. Moreover, I am often called by patent attorneys who are involved in patent cases regarding technology which Cohen invented many years earlier.

TMC Gets Written up in Norwalk Hour Newspaper

June 4, 2010

I am fortunate that I get to speak reporters about my company from time to time and whenever I do I always worry until the article comes out. Reporters are busy (speaking from experience) and they don't always get all the facts right. I always blame myself when this happens - after all if you communicate in a clear, concise manner with an organized, structured system of segueing between topics, it is much easier to follow.

Personally I have sat in briefings with charismatic tech leaders who spend 30 minutes talking and when I look at my notes, I wonder what the heck was said.

AT&T's new Data Plans Good for Wireless Investment?

June 2, 2010

As Gary Kim points out, AT&T will soon be revamping its data rates and plans for iPad users. Currently the plan is $30 for an unlimited amount of data per month. Going forwards, DataPlus will provide 200 MB of data for $15 per month (additional 200 MB chunks of data also cost $15), and DataPro, which provides 2 GBytes of data for $25 per month, with every additional GByte costing $10.

Plantronics Savi W430 Designed for Performance and Your Inner-Geek

May 26, 2010

 


When advising entrepreneurs how best to explain their products to customers to minimize the barrier to adoption, I often say focus on the solutions your product or service provides. At the end of the day, we all have problems and will pay to have them solved. In case you doubt me I invite you to visit Doggie Doo Not, a service dedicated to pooper scooper activities on your property.

Should CenturyLink be Focusing on Wireless, not Copper?

May 25, 2010

Is it possible to take a group of wireline carriers, roll them up and cost cut your way to greater and everlasting profits? I present to you two opposing viewpoints on the merger between CenturyLink (formerly CenturyTel) and Qwest. One is glowingly positive and one is quite negative. The positive story is from Barron's, a source which I trust a great deal - the other from TMCnet blogger Peter Radizeski who is also a source I know to be spot on.

TMC Celebrates 38-Year Anniversary

May 24, 2010

How do companies make it through gut-wrenching industry and technological change without going under?

I do my best to wish every TMC a team member a Happy TMC Anniversary and as such the start date of all of our full-time members are in my calendar so I can be the one to send them this greeting (If I forgot you in the past - please accept my apologies). Last week I noticed that it was the anniversary of Nadji Tehrani, the company Founder & Chairman, my father and the person who decided to start this company in 1972. Funny, I never noticed his start date on my calendar before - and it occurred to me that this was TMC's 38-year anniversary.

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