Arnold makes the point that service providers are likely already Microsoft customers so the software giant is positioned well to have Telco 2.0 permeate carrier networks. He further points out that Microsoft needs carriers in a world where things are changing rapidly, Google is growing and the relationship with the customer has become more important than ever.
Here is an excerpt from his well-written article:
address what they call the Connected Lifestyle. Microsoft has platforms for all three screens-Windows Mobile for mobile devices, Windows/Vista for PCs, and Mediaroom for TVs. Not only can they deliver services across and among all three screen environments, but they have solid offerings for both home and business use.
Diversity is a good thing, and gives telcos many options for partnering with Microsoft. Let'slook first at the consumer space, where Microsoft can most effectively leverage the three screen market opportunity. For the mass market, they enable service providers to offer a
You really need to read this article if you are a carrier (or Microsoft for that matter). It really sums up the need for cooperation and new partnerships in the Telco 2.0 world. I have to say that the concept of widgets, mash-ups and social media have changed the game in telecom as well as many other markets. If you thought the Internet was already disruptive, just wait a few years.