Unlocked goes Retail

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Unlocked goes Retail

It is not uncommon to read media reports which criticize domestic cell phone carriers who lock cell phones, preventing them from being used on other networks. While unlocked cellphones are not new, what I find interesting is that Sharper Image is trying to be the company to bring you unocked phones.

The Sharper Image 101TSI



There may be an opportunity for the company as currently if you want to buy an unlocked phone you have to search the Internet. Sharper Image could be come the "unlocked phone store" if they play their cards right.

The company offers a variety of phones and I haven't had a chance to try any of them yet. If successful, one wonders if other companies such as Brookstone will get into the act. Interestingly I imagine that companies like Costco, Best Buy, Circuit City and Radio Shack will not get into the "unlocked" game as they all have relationships with wireless carriers who would likely frown upon  such a new business idea.


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